First book for digital transformation now available in the Siemens Villa!

First book for digital transformation now available in the Siemens Villa!

Siemens Villa, Berlin, Deutschland - On April 7, 2025, the first volume of the publication series "Digital Transformation & Innovation" will be available. The book entitled "Leadership for Digital Transformation - Navigating The Journey" offers valuable insights into strategic management approaches in the digital age. The sale takes place in the library of the Siemens Villa and is limited to cash payment without the possibility of paying card. Interested parties can acquire the book from Monday to Friday between 8 a.m. and 7 p.m. The publisher of the publication series are the BSP Institute for Digital Transformation and Innovation (IDTI), led by Kristina Bodrožić-Brnić, Prof. Dr. Volker Schulte and Prof. Dr. Thomas Thiessen. The book was released on January 25, 2025 in Springer Nature Verlag and is part of a major discussion about digital transformation in companies.

digital transformation is now a central topic on the agendas of many companies. But the basic elements of it are often not clearly defined. Digital transformation not only includes technological aspects, but also internal factors such as humans and processes as well as external factors such as customer relationships. In this context, Alessandro Braga, CIO of Talent Garden, identifies six pillars of digital transformation that enable companies to successfully act. The dimensions of customer experience and operational efficiency also play a central role, as is emphasized by Peter Weill and Stephanie L. Woerner. It shows that digital transformation must be understood as a new approach for business models and corporate strategies in order to achieve the desired results.

roles of strategy and execution

An effective digital transformation program should address at least two of three necessary levels: strategy, execution and technology. The "Digital Transformation Pyramid" is a useful framework for analyzing digital readiness. The strategy is crucial, although there is no separate "digital strategy". Companies are required to assess the opportunities and effects of technology -based business models. A new market approach is required by a new business model, which comes to the fore the execution of strategic plans.

The execution includes critical components such as the operating model and the Go-to-Market approach. Change management is crucial for success. It requires a continuous review and evaluation of the digital effects and an open handling of technologies and innovations, especially from the perspective of top management. This is particularly relevant in the constantly changing business world.

meaning of corporate culture

A central factor in digital transformation is to change the corporate culture. Professor Charles O’Reilly from the Stanford Graduate School of Business emphasizes the need to adapt to managers. The organizational transformation is about the realignment of the structure, culture and operation of a company. The corporate culture, even if it is less tangible, plays an as important role as structure and operation.

In order to change the status quo, it is necessary, among other things, to define existing behavioral standards. O’Reilly explains that corporate culture consists of values, standards and the behavior of the employees. This is where the LEASH model comes in, which includes management action, employee integration, adapted rewards and the orientation of HR systems. An example of successful cultural transformation can be found in the history of General Motors, where the new CEO Mary Barra has successfully changed the modes of business to speak the standards. Such approaches to the transformation of corporate culture are crucial for the permanent success of transformation processes.

In particular, the leash model has proven itself in various companies, such as at Asahi Glass Company, where innovative values ​​were promoted by the necessary adjustments in leadership, employee participation and the HR processes. Such comprehensive measures show that change in companies is not only necessary, but also possible if the right strategies and tools are used.

For more information about the book and the publication series, please visit Springer Nature .

Visit the links for deeper insights into the topic of digital transformation: Business School Berlin , The Digital Transformation People , and Harvard Business School Online .