Experience KI: Networking for young entrepreneurs in Frankfurt (Oder)!

Experience KI: Networking for young entrepreneurs in Frankfurt (Oder)!

The founding center and the transfer office of the European University Viadrina will organize an event on Tuesday, May 13th, at 5:00 p.m. Speaker Jacob Thomsen, management consultant and graduate of Viadrina, will present various AI applications that help increase the visibility of companies and save time. The event is part of the #darumffo format, which is known as a Nextstepnetzwerk and is aimed at young entrepreneurs in Frankfurt (Oder).

Visitors have the opportunity to exchange ideas with other founders and to present innovative ideas in the Open Stage. The event takes place in the Senate Hall of the Viadrina, Große Scharrnstraße 59, room 109. For those interested, remaining places are available via a specified link. The aim of the format is to create a platform for exchange, inspiration and networking, which is particularly important for founders and successors. The foundation of the Nextstepnetzwerk took place in March of this year and it was organized in cooperation with several regional partners.

AI in marketing and beyond

artificial intelligence plays a transformative role in the modern world of work and is increasingly being used for marketing purposes. According to Startupvalley's report, KI can help improve the work environment, which increases the long -term binding of employees and productivity. AI-supported solutions enable companies to collect and evaluate anonymous feedback from employees, which can help to better understand needs and concerns of the workforce.

The anonymity of these surveys promotes the openness and honesty of the employees, fears and problems are therefore easier to diagnose. In addition, AI contributes significantly to promoting diversity and inclusion by being able to minimize prejudices on recruitment and transportation. Resources are mobilized to prioritize objective criteria and thus reduce discrimination.

practical applications

The white paper from Bitkom is aimed at marketing professionals and decision-makers in digital marketing and offers a clear definition and context of generative artificial intelligence (Genai). It illuminates how Genai and analytical AI can help increase efficiency and quality in marketing tasks. In addition, it is pointed out that AI is not the solution to all challenges, but clear steps for the successful use of Genai are shown.

readers are invited to take part in discussions in the Bitkom working group Digital Marketing, which shows how important the exchange about these technologies is for the further development of the industry. Companies are asked to establish transparent communication and clear data protection guidelines in order to strengthen trust in AI systems and ensure that they work fairly, reliably and trustworthy.

For more information on the event on May 13, please visit the official website of the European University Viadrina: Europa-Universität viadina . You can find out further aspects for the use of AI in different areas at Startupvalley and through the publications of Bitkom .