Roland Kaiser supports Sternberg: Schlager for Ludwigslust!

Roland Kaiser supports Sternberg: Schlager for Ludwigslust!

Ludwigslust-Parchim, Deutschland - On May 11, 2025, Stefan Sternberg defended his district post in Ludwigslust-Parchim with an impressive result of 58 percent of the vote in the first ballot. Among the supporters was also the popular German pop star Roland Kaiser, who actively participated during the election campaign. Kaiser designed three videos in which Sternberg can be seen at various appearances, accompanied by his music. In one of these videos, Kaiser sings the song "Be strong for each other" and appeals to the audience to give Sternberg their voice. According to KN-online.de straight -line properties of Sternberg as crucial arguments.

The collaboration between Kaiser and Sternberg is not accidental. After a concert in Rostock, the two had exchanged values ​​and politics at dinner. Kaiser offered his support without financial demands, which Sternberg appreciated very much. For gratitude, Sternberg presented Kaiser specialties to show his appreciation. In the meantime, other SPD district council candidates in Mecklenburg-Western Pomerania received no support from Kaiser and failed in the stitch elections. For example, State Secretary Heiko Miraß was able to reach only eleven percent of the votes in Vorpommern-Rügen, but expressed calm about the result.

pop stars as a political mood maker

The choice of Sternberg shows how important the support from pop stars in the current political climate is. This type of prominent support has a tradition in Germany and also plays a central role in the context of the 2025 federal election. According to Deutsche-wirtschafts-nachrichten.de mobilize pop stars, such as Herbert Grönemeyer and even international personalities such as Taylor Swift, young voters and generate attention. Grönemeyer even fought against the use of his song "Time that something is going on" by political parties such as the CDU and the Greens.

Media and communication scientist Jörg-Uwe Nieland explains that artists traditionally support politicians to promote mobilization among voter groups. These connections are particularly important for politicians who want to stage themselves in the modern media landscape to be answered and "normal" in order to create a bond with their voters.

The influence of pop music on voters

The meaning of pop music in the political context cannot be assessed highly enough. Political actors such as Markus Söder even use their own Spotify playlists such as "Söder Songs" and appear in entertainment shows to increase their visibility on social media. Music reaches the audience emotionally and is used by politicians to inspire existing supporters and to promote the discussions about election campaigns.

Although pop stars do not win elections, they have an undeniable influence on the mood in the election campaign. Voters are mobilized by prominent support, and the influence of celebrities on decisions is remarkable, even if it remains difficult to measure. This shows that pop cultural elements will play a role in the 2025 Bundestag election campaign.