Miniso opens new store in Bochum - customers are shared of the opinion!
Miniso opens new store in Bochum - customers are shared of the opinion!
The Chinese retail chain "Miniso" opened a new branch on December 20, 2024. The location is located in the Ruhr Park Bochum, between the shops "Hussel" and "Bonita". This is the third opening in Germany, according to the locations in Essen and Sulzbach in the Taunus. With over 5,000 shops worldwide, Miniso has made a name for itself in the global retail landscape, specializing in lifestyle products in Japanese design style.
The range of the new branch includes a wide selection of products, including accessories, kitchen utensils and more. Miniso is known for his cooperation with large brands such as Disney, Sanrio and Harry Potter. These partnerships are a central part of the company's marketing strategy. The customer reactions to the opening are mixed; Many appreciate the diverse range, while some criticize the pricing, such as "https://www.ruhr24.de/nrw/reakt-kunden-nrw-bochum-park-neueroeffung-miniso-schina-china-lifestyle-produkte-93561474.html"> ruHR24.de reported.
expansion plans in Germany and Europe
The first branch to open Miniso in Germany was in the Limbecker shopping center in Essen, where the shop appeared on September 27, 2023. Here, around 70 % of the offer consists of products with intellectual property, which underlines the popularity of such brand figures. Miniso has already announced that further shops are planned in well-known shopping centers, including Centro Oberhausen and the Main-Taunus Center. This expansion is in line with the company's aim of operating over 240 shops in Europe until June 2024, including locations in France, Italy, Spain and the Netherlands, such as emphasized.
In addition, Miniso offers an impressive record at international locations. Since 2013, the company has opened over 6,800 shops in more than 100 markets. In the United States, the extensions are also rapid; The first business was opened in 2017, and the 200th business was inaugurated in Santa Monica, California at the end of August 2023.
The expansion of Miniso in Europe is driven by the general demand for budget-friendly lifestyle products and strong brand marketing. This can be measured by the raw sales figures and the popularity of the brands with which the company works. The retailer's strategy aims to attract customers through an appealing shopping experience that promises both diversity and quality.
In a market environment in which retailers aim at the discount and lifestyle market, Minisso could achieve a competitive advantage by combining affordable prices and popular brands. While the first branch is celebrating in Bochum, it remains to be seen how customers will comment on the offer of the new business centers in the long term.
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