Economic Podcast Econtribute: Research for a fairer future

Economic Podcast Econtribute: Research for a fairer future

The Econtribute Wirtschaftspodcast regularly puts exciting topics from business research. The series moderated by the science journalist Carolin Jackermeier illuminates relevant social issues and offers a deep insight into economic relationships. The podcast is available on the common platforms and informs its listeners about monthly episodes.

The Econtribute Wirtschaftspodcast is the only economics cluster in Germany, supported by the Universities of Bonn and Cologne and funded by the German Research Foundation (DFG). In the past few months, several topics have been dealt with, including the inequality of the assets in Germany, the effects of corona pandemic or the costs of natural disasters. podcastworld provides a detailed overview of the previous one Episodes.

episode overview

trends in podcast use

Podcast use in Germany shows interesting developments. According to the ARD/ZDF-media study 2024 Use about a third of the German-speaking population occasionally occasionally Podcasts. It is particularly striking that the under 30 year olds in particular have increasing habitualization in podcast use. The saturation of the market is also mentioned in the study, with growth in the age group for 14-29 years.

Spotify remains the market leader among podcast providers. The overall weekly use is 21 percent, while the daily reach is 9 percent. Podcast users tend to be younger and often have higher educational qualifications, which underlines the relevance and influence of podcasts on public opinion.

For those who want to immerse themselves deeper into economic issues, the Econtribute Wirtschaftspodcast not only offers informative content, but also regular updates by the newsletter "Cluster Inside", which is sent every 6-8 weeks. Here listeners receive information about news and events.