Retraced: Düsseldorf start-up revolutionizes fashion with sustainability!

Retraced: Düsseldorf start-up revolutionizes fashion with sustainability!

Düsseldorf, Deutschland - The fashion industry is increasingly faced with challenges that affect both ecological and social dimensions. In order to meet the pressure to reduce your CO2 footprint, more and more companies are relying on digital solutions to optimize their supply chains. Retraced , a digital platform founded in 2017, has specialized in promoting transparency and sustainability in the fashion industry. The co-founders Lukas Pünder and Philipp G. Mayer have created a solution with retracted that over 140 customers in 23 countries, including large brands such as Victoria’s Secret and Marc O’Polo.

The subsidiary, based in Düsseldorf and almost 80 employees, ensures that companies can identify and approach the weaknesses of their supply chains. By collecting and evaluating data along the entire supply chain, Retraced helps to optimize both social and environmental aspects. Via a digital product pass, consumers can also be informed directly about the CO2 footprint and the effects of their buying products.

supply chains and climate change

The challenges in the fashion industry are diverse. Many companies are under pressure because up to 80 % of their total CO2 footprint results from the supply chain. These emissions are divided into three categories: SCOPE 1, SCOPE 2 and SCOPE 3, whereby SCOPE 3 includes emissions from the entire value chain. As reported , not only can the environmental loads be reduced by optimizing the supply chains, but also efficiency and profitability. Methods such as local procurement, the electrification of means of transport and better route planning are just a few of the ways of reducing their emissions.

Some pioneers such as macy’s already use artificial intelligence to analyze large amounts of data in order to predict fashion trends. The future of fashion is increasingly shaped by technological innovations that not only reduce ecological footprint in the production chain, but should also create personalized shopping experiences.

sustainability as a corporate strategy

The foundation of Retraced was a step towards a sustainable turn for the fashion industry. Pünder emphasized that his training at the WHU was crucial for arousing his entrepreneurial spirit and making valuable contacts with other founders and investors. Through strategic initiatives, Retraced not only plans to increase transparency in the industry, but also to set the standard for digital solutions for sustainability. Pünder is striving to make Retraced the leading provider in the international fashion industry.

The recording of data along the supply chain is often challenging. A lack of standardization and data gaps can make the implementation of sustainable practices difficult. Companies therefore rely on partnerships and innovative technologies to efficiently record and exchange the necessary information. Transparent reporting on emissions based on the Carbon Disclosure Project (CDP) is increasingly essential for maintaining stakeholder confidence.