Tchibo is in appeal: Coffee dispute with Aldi Süd continues!

Tchibo is in appeal: Coffee dispute with Aldi Süd continues!

The dispute between Tchibo and Aldi Süd about the pricing for coffee takes a new turn: Tchibo has announced that it will appeal against a judgment of the Düsseldorf Regional Court. The retail group had previously submitted an injunction against Aldi Süd to prevent the sale of coffee from the Barissimo own brand, which is offered under the manufacturing costs. However, the district court dismissed the lawsuit in January 2023 and found that Aldi Sud's procedure was commercially justifiable and there was no danger to the competition. There is no intention to displace other companies from the market, according to the court.

The judgment has a fundamental meaning for Tchibo and its representatives see the starting points for a successful calling. "We see the possibility of re-evidence again," said a Tchibo spokesman. If the appeal comes to the negotiation, it falls into the area of responsibility of the Düsseldorf Higher Regional Court, which will lead the further steps in the procedure.

coffee sale under manufacturing costs

Tchibo had accused Aldi Süd to sell coffee at prices that are below the debut price. The affected product, the Barissimo coffee, is offered by Aldi at a strategic price of less than four euros per kilogram. However, the company defends this pricing by emphasizing that no market manipulation or competition is intended. The Aldi subsidiary New Coffee produces this coffee, which influences the cost of proximity.

resistance in the fear of negative effects on competition and consumers. While Aldi shows that its pricing is within the framework of the market strategies, experts such as the Düsseldorf antitrust lawyer Johannes Brück express concerns about the producer conditions that could lead to unfair conditions for coffee farmers. Raw coffee prices rose sharply last year - a development that affects the entire industry.

The market under pressure

In addition, the coffee industry is currently exposed to high challenges. Low consumer prices could endanger fair working conditions and reasonable remuneration in the manufacturing countries. This problem becomes all the more explosive, since the market conditions could tighten and in the future could lead to further price increases.

Tchibo now sees itself as a duty to defend their point of view in the upcoming authorities. The legal dispute shows how dynamic and challenging the coffee trade is and that both the competitive conditions and the end consumer prices are at stake. Further development in the appeal procedure will be of great importance for both companies and consumers.

For further information on this topic, see also ZVW href = "https://www.tagesspiegel.de/wirtschaft/urteile-tchibo-gehteht-mreit-kaffeepreis-in-berufung-13215631.html"> Tagesspiegel and Investment Week .