Porsche in the crisis: focus and the future of the industry!

Porsche in the crisis: focus and the future of the industry!

Welt, Deutschland - On April 29, 2025, the focus is on the challenges and opportunities of the automotive industry. As the world the Corona crisis. They are also faced with disruptive forces and megatrends that have a significant impact on the sector.

The most important drivers of these changes are connectivity, autonomous driving, sustainability and decarbonization. The electrification of the vehicles and mobility-as-a-service are also among the central topics that redesign the industry. New digital technologies and software are crucial to develop innovative products and business models.

The change in value creation

The transformation of the automotive industry is significantly promoted by technological advances, changing customer behavior and strict regulations. These developments open existing value chains and create new pools of income. In this context, the new product mix is ​​increasingly made of hardware, software and services.

Innovations in the automotive industry come not only from traditional manufacturers such as Daimler or Schaeffler, but also from technology companies such as Sony and Foxconn, which take on new business models from other sectors. These new actors have a decisive impact on the automotive ecosystem and bring a breath of fresh air to the market.

The role of software and data

An important aspect is that software and data now make up about half of the value of innovative vehicles. Software defined vehicles transform the industry into a mobility ecosystem in which digital experience and mobility services offer prestige and differentiation.

The EY emphasizes that traditional companies are increasingly changing into mobility assets. Digital components and unique customer experiences are linked to each other, which makes adding value more complex and complex.

On the stock market, companies such as Nvidia, Merck KGAA, and Thyssenkrupp Nucera show how important it is to invest in digital solutions in order to remain competitive in tense business clima. New market participants such as BYD and E.ON also play an important role in the electrification strategy of the automotive industry.

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