Easter 2025: Lidl under criticism - seat rabbits or scandal?

Easter 2025: Lidl under criticism - seat rabbits or scandal?

Easter is just around the corner, and numerous chocolate products are offered again in the supermarkets. The chocolate east bunnies in particular are very popular. Lidl has advertised an offer for so -called "seat rabbits" in his in -house app, which led to controversial discussions among customers. Many expressed criticism of the name on Facebook and preferred to acquire traditional Easter bunnies from competitors such as Kaufland. Customer comments show a clear rejection of the term "seat rabbits" and demand more clear names for the products.

lidl then reacted to the negative voices and explained that the term "seat rabbits" serves the distinction between the products. Nevertheless, the company emphasizes that there are still classic Easter bunnies in the range in order to take into account the different preferences of customers. This situation shows how sensitive consumers react to product names and how important the differentiation of the market is in competition.

price increases and their consequences

While the debate about the name of the chocolate bunnies continues, another topic is causing anger among consumers: the price increases for Easter chocolate products in 2025. Prices have increased significantly compared to previous years, which has a critical comment on Tikial users. Agricultural ecologist Kerstin Weber from WWF Germany explains that the price increases are to be expected by about 30 percent compared to the previous year.

A look at the current cocoa prices shows the reason for these increases. The prices rose from $ 6,400 per ton in September 2024 to almost $ 10,000. This development is due to several factors, such as cropped harvests, violence in the production countries and extreme weather events in the Ivory Coast and Ghana. In particular, production -related challenges could significantly influence the availability and thus also the prices of chocolate.

Current prices at a glance

supermarket manager Kolja Ter Horst reported that the buying behavior of consumers has now changed due to the increased price consciousness: many customers buy less. Consumer advocates warn that production in Africa could continue to collapse, which may make chocolate a luxury product. In this complex market situation, consumers face the challenge of dealing with higher prices and at the same time taking their preferences into account.

For more information on the current offers and price developments, visit the articles from Infranken.de