Prices for Christmas dinner and cookies explode - consumers have to dig deep into their pockets!

Consumers in Germany have to dig deep into their pockets at this year's Christmas shopping. The prices for many foods rise enormously, especially for Kaufland and Netto. According to the current figures from the Federal Statistical Office, the purchasing costs become significantly more expensive compared to the previous year. This is a challenge for many households, especially before Christmas, since the prices for essential ingredients for the preparation of traditional cookies or festive meals have increased significantly, such as berlin-live.de reported.

Butter, a staple for Christmas cookies, now costs almost 40 percent more than in the previous year. With other foods such as whole milk (+3.5 percent) and eggs (+1.3 percent), buyers have to accept higher prices. The offers are particularly mercilessly striking for Christmas delicacies. Chocolate Christmas men, gingerbread and domino stones have sometimes experienced price increases of up to 50 percent. Inflation is also reflected in the main dishes: beef roulades are over five percent more expensive and even with peppers, consumers have to pay almost ten percent more.

corporate income and price strategies

The Schwarz Group, which includes Kaufland, has nevertheless recorded a successful 2023 financial year. Despite increased purchase prices and economic challenges, the company was able to increase sales by 7.8 percent to 34.2 billion euros. Despite inflation, the focus on price and range design allows customers to trust that prices at Lidl and Kaufland will remain attractive, such as kaufland.de Fixed.

The high increase in sales is supported, among other things, by modernizing and expanding branches as well as investments in digital infrastructure and technologies. The continuous investments in modernization and efficiency help the black group to consolidate their market position even in economically challenging times. The operational excellence and the commitment of the employees have proven to be the key to success in these difficult times.