Celebrity couple on Instagram: How to celebrate the fashion show in Berlin!

Celebrity couple on Instagram: How to celebrate the fashion show in Berlin!

On April 27, 2025, celebrities once again impressively demonstrated how they use social networks to interact with their fans. Gala reports that Nicolas Puschmann posted a selfie on Instagram on which he can be seen with Amira Aly, Timur ülker and René Casselly. The four were at the fashion show of "About You" in Berlin and the picture reflects the good mood and understanding with each other. Such content that offers stories, news and personal insights are extremely popular with the followers and generate numerous “likes”.

The use of social media is omnipresent in society. Young users, especially generation Z, which was born between 1997 and 2012, spend an average of three hours a day on platforms such as TikTok, Instagram and Snapchat. According to Wirtschaftscheck , 71% of the 16 to 24-year-old social media use not only for entertainment, but also to discover new products. Authenticity and transparency are crucial for this age group; 48% trust influencers more than classic advertising.

social media in the trend

In 2025, various trends in the social media landscape prevail. Short videos dominate the platforms, while micro- and nano influencers become more popular due to their high commitment rates. Social Commerce is gaining in importance because a third of Generation Z buys directly via social media. The purchase process is facilitated by offers on platforms such as Instagram and Facebook, which means that brands benefit from a lower demolition rate, as Statista

The integration of interactive formats, for example through surveys or challenges, comes up with a high user interaction. At the same time, companies are required to communicate clear and creative messages in order to meet the short attention span of the users. For brand communication, a responsibility with data protection is also of the greatest importance.

Influence of brands and influencers

Influencers have developed a new career reform through social media. You earn money through partnerships with companies that entrust product recommendations to you. These influencers, such as the popular German stars Lena Mantler, Younes Zarou and Pamela Reif, use several platforms to maximize their income. This link between social media and commercial interests has revolutionized the way in which brands and consumers interact.

In the context of the purchase decisions, over 40 percent of Germans state that Instagram has made them aware of products they ultimately bought. These statistics support the role of social media in promoting products and services and shows how much they are linked to buying behavior in today's society.