Revolution in out-of-home marketing: Oberhausen shines in 3D!

Revolution in out-of-home marketing: Oberhausen shines in 3D!

Ocean Outdoor put the largest German 3D screen into operation at Luise-Albertz-Platz in Oberhausen. The new screen, which is located near the Cinestar cinema and the food course in the Westfield Centro shopping center, has an impressive area of ​​125 square meters. These dimensions even exceed that of an XL cinema screen and mark a significant step in digital outer advertising.

The launch of the screen is part of Ocean Outdoor's strategy to bring a breath of fresh air to the digital-out-of-home industry. The company, which started the German market a year ago, shows with this project in which direction the advertising landscape should develop. Despite initial challenges, Ocean Outdoor is now impressively demonstrating his potential.

innovations in the digital area

With the new 3D screen, the deepscreen® alive technology of Ocean Outdoor is introduced in Germany, which was presented in a webinar on March 30. This technology was developed by Ocean Labs and Ocean Studios and uses the latest hardware and advanced real-time 3D development tools. Global availability is guaranteed on 24 fully movable displays in selected locations in seven countries, including Great Britain, the Netherlands and the Nordic countries.

The deepscreen® alive technology aims to enrich the digital external advertising experience through immersive entertainment formats. It is supported by Ocean Vivus, which integrates the unreal game engine to enable real-time reactions and 3D interity. This offers brands a more flexible adaptation and the possibility of increasing consumer loyalty.

interactive components and user engagement

The features of deepscreen® alive include various innovative elements:

• DeepScreen® alive data : 3D works of art react to environmental conditions (e.g. lighting conditions, weather) and can display live data (e.g. scores, actions).
• DeepScreen® Alive Play : Spectators can adapt scenes, participate in games and win prizes.
• DeepScreen® Alive Collect : Users can collect 3D objects in token-based games, including NFT treasure hunt, in cooperation with Smartmedia Technologies.
• DeepScreen® alive 4D : This function integrates real effects such as audio, smell and fog jostles for a multi -sensory experience.

Since the rollout of DeepScreen® in 2021, more than 100 campaigns have used this technology. Prominent brands such as Versace, Gucci and Netflix have already benefited from the advantages of these displays. Investigations show that screens with complete movement static displays to exceed 2.5 times in emotional effect and memory.

Digital-out-of-home advertising (DOOH) combines large screens with dynamic and 3D content and offers creative advertising options. These should be reconciled with the goals of the brands to generate foot traffic, increase brand awareness or stimulate discussions. Successful campaign examples show how important creative and adaptive approaches are in advertising.

Ocean Outdoor's latest 3D screen in Oberhausen is not only celebrated as a technological achievement, but also as part of a larger trend in the advertising, which relies on interactivity and consumer loyalty. Organizers and brands can hope for an improved commitment to the audience, while the digital presence opportunities continue to grow.