Schäffer siblings: This is how the next generation runs the winery in Neustadt!

Schäffer siblings: This is how the next generation runs the winery in Neustadt!

A generational change is imminent at the Schäffer winery, where siblings Johannes and Katrin Schäffer will take over the reins from their father Andreas in July 2024. This is happening against the background that the industry is currently not going through the easiest of times. Andreas will be available in an advisory capacity, but will no longer be actively involved in day-to-day operations. The final baton will then be handed over in July 2026.

The acquisition will be accompanied by a restructuring process that has already been initiated to ensure a smooth transition. The two siblings are determined to continue the tradition of the winery and provide new impetus. How The Rhine Palatinate reports, there are challenges that need to be overcome, but her passion for wine makes her look optimistically into the future.

Sustainability and tradition

The Schäffer winery is not only committed to tradition, but also focuses on sustainability and the needs of nature. The focus is on living vines that thrive in the best conditions. According to the winery's website schaefferwein.de It is of great importance that the wines retain their varietal typicality and are characterized by an individual signature.

A crucial factor here is the diversity in the vineyard. Clever greening between the rows not only improves the nitrogen content and soil structure, but also creates a habitat for bees and insects. Herbicides are avoided in order to further optimize the ecological balance. Machinery is used judiciously to minimize soil compaction and reduce fuel consumption. The wines reach customers via experienced shipping partners who ensure delivery.

Looking into the future

The next few years promise exciting things for the winery and the region. With the planned restructuring and generational change, Johannes and Katrin Schäffer are embarking on a new chapter that is intended to bring a breath of fresh air into the tradition. Respect for nature and the high quality of the wines will remain central elements.

Given the current challenges in the industry, such steps are necessary in order to continue to be successful on the market in the future. The Schäffer siblings show that you can overcome challenges with passion, a good hand for nature and a clear goal in mind. Wine growing in the region remains exciting!