New skin care line from Leipzig: Sensetics brings innovative products

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New upswing in Dermocosmetics: Sensetics from the apo.com Group convinces with innovative products

26.02.2025 - 11:17

apo.com Group GmbH

Leipzig (ots)

The dermatological needs of customers are the focus of the new product lines from Sensetics, the dermocosmetics brand of the Apo.com Group. This expansion of the product portfolio is not only an answer to the increasing demand for effective and dermatologically tested care products, but also a sign of the trend towards individually coordinated skin care. From now on, the new products can be purchased via the online pharmacy shops of the APO.com Group, including apodiscounter.de and apo.com, as well as via Amazon.

The new generation of product comprises a total of seven differently designed care products that are categorized in three main lines:

  • basic care program "sens" : for all skin types, particularly suitable for daily use.
  • anti-aging care "hydrosens" : including valuable hyaluronic acid, ideal for sensitive skin.
  • special care "Rosasens" : addressed specifically sensitive skin with redness, as well as patients with couperose and rosacea.

This differentiated product design should be taken into account every skin type and age, which underlines the relevance of Sensetics within the wider dermocosmetics industry. "Our products are specially developed for sensitive skin and are characterized by their scientifically sound wording," emphasizes Carolin Zielke, pharmacist and head of the private label Business at Apo.com Group.

Another aspect is the strategic realignment of the brand, which is reflected in a modern design. Particular attention was paid to quality, transparency and customer feedback, with more than 700 feedback in the development process. This customer -oriented approach shows how important the Apo.com Group is to offer dermatological products that are compatible and effective. "Our customers expect products that are both effective and affordable," explains Dr. Oliver Scheel, CEO of Apo.com Group.

In order to further strengthen the awareness and trust in the brand, the Apo.com Group has implemented a comprehensive marketing strategy. This includes social media and influencer marketing to interact with the target group on a personal level. In addition, SEO-optimized content play a crucial role in increasing visibility in the competitive environment and intensifying customer loyalty.

The development of Senssetics not only shows the claim of the Apo.com Group to offer high -quality products, but also the overarching trend towards individualization in the cosmetic industry. With the relaunch and the targeted approach of consumers, Senssetics could become an important actor in the field of pharmacy cosmetics.

Visit the Sensetics brand shop at apodiscounter and follow Sensetics on Instagram Facebook for news and exclusive offers.

About the Apo.com Group:

The company is a European Health Tech company based in Leipzig. With over 400 employees, the APO.com Group operates several online pharmacy shops and uses modern technologies to support healthcare. The APO.com Group is characterized by the comprehensive product range and individual pharmaceutical advice as a strong partner in health management.

Press contact:

Nadja Stötzner
Head of Corporate Communications
n.stoetzner@group-apo.com
+49 170 3315818

Original content from: Apo.com Group GmbH, transmitted by News Aktuell