Christmas sweater from Lidl and Kaufland: Customers in the shopping stress!

Christmas sweater from Lidl and Kaufland: Customers in the shopping stress!

The pre -Christmas period has already really recorded speed in the branches of Lidl and Kaufland. In addition to traditional treats such as speculoos and gingerbread, a popular product from the non-food sector is also one of the much sought-after articles: the festive Christmas sweaters with the company's own logos. They have developed into a clear sales hit in recent years and enjoy enormous demand. As Berlin-Live , however, customers have to be quick, because the supply is quickly coming to an end. Facebook users have already shared their displeasure because they are often in front of empty shelves when shopping: "Och Menno. Such a nice sweater with the Kaufland logo is sold out every time I get shopping," complained a disappointed customer.

a race for the festive look

The hunt for the exclusive Christmas sweaters often ends frustrating. While some shoppers cheer because they were able to get one of the coveted sweaters, others have no choice but to search for platforms like Ebay for the sales items - but with higher prices than in the branches. "This is a Christmas present for my father, I am the very best daughter," cheered a Lidl customer after the purchase had succeeded. This shows that festive fashion has become an important part of the Christmas shopping.

The food market in Germany is increasingly shaped by supermarkets such as Rewe, Edeka as well as discounters such as Lidl and Kaufland. According to Statista , a study shows that the customer structure of the various forms of trading varies-from price awareness to brand preferences. The discounters in particular attract broad buyers, although the income of customers here is often lower than with supermarket buyers. Despite the different profiles, customers in all categories, especially at Christmas time, prefer the practical and inexpensive offers to do their festive purchases.