Wine enthusiasm in Unterkochen: Wiedemann's traditional journey!
Wine enthusiasm in Unterkochen: Wiedemann's traditional journey!
Unterkochen, Deutschland - Michael Wiedemann (64) and Bernd Mendler run the Wiedemann Wine business in Unterkochen. In 1950, Michael Wiedemann's father founded a family business, which initially acted with a waffle break, core soap and pasta and later also added spirits as well as wine and sparkling wine. In 1954 the collaboration with the Bad Cannstatt sparkling wine and wine manufacturer Rilling began, and in 1961 Wiedemann Senior took over the area representation of the Rilling company.
Michael Wiedemann entered his father's business in 1980, at the age of 20 when he got sick. After moving the company to Unterkochen in 1996, the shop experienced a maximum of 228 restaurants supplied, which has shrunk to almost 100 today. The influence of discounters on the wine industry is a challenge for Wiedemann, and the sale of the Rilling company to an investor in 2020 is also a problem factor.
own wine offer and events
Wiedemann is a passionate advocate of German wines and creates his own products, including the Schorle brand "Alten Michel", which consists of Württemberg wine. This spritzer is available in different variants: white sweet, sour, rose sour and red. Orders for the spritzer as well as other wines and drinks can be made by phone or email.
In addition, Wiedemann organizes events such as asparagus festivals, ski rides and cruises that make up a significant part of his business. A large selection of spots and wines from different regions such as Württemberg, near and Lake Constance, is also part of the range. In addition, the company offers a wide range of international wines and an extensive whiskeysry range that includes up to 30-year-old whiskeys.
market developments in the wine sector
The growing interest in non -alcoholic wines is particularly remarkable, where sales increase by 54%. This category has now achieved about 1% of the entire wine market. The wines are distributed on the categories in 2023 as follows: white wines 47%, red wines 40%and rose wines 13%, without any significant changes compared to the previous year.
The integration of ecological aspects in viticulture continuously increases, which is shown in the expansion of the biologically managed areas. In 2022, 13,800 hectares were managed ecologically, which corresponds to about 13.6% of the total German ferret area, while bio wines maintain about 3% of bought wine quantities.
Michael Wiedemann and his business impressively show how tradition and innovation can go hand in hand while adapting to the challenges of the modern wine market.
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| Ort | Unterkochen, Deutschland |
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