Dortmund's citizen asked: What should the new city logo look like?
Dortmund's citizen asked: What should the new city logo look like?
participation of citizens is the focus
The city of Dortmund has launched a new survey that enables citizens to actively participate in the design of a new advertising logo for the city. This initiative follows the vote on a new advertising slogan. The inclusion of the population illustrates a growing understanding of the city administration for the importance of citizen participation in municipal processes.
The development of a strong brand identity
With more than 1000 participants on the current state of the survey on Friday evening (July 26th), it can be seen that the Dortmund population is interested in how their city is perceived in public. With this campaign, the city administration pursues the goal of strengthening the cityscape in the long term and ensuring a uniform appearance across various media. A new design including revised logo elements could help to position Dortmund as a distinctive brand.
Questions about identity and modernity
In the survey, a variety of questions are asked to determine the opinions of the Dortmund to modern and historical design elements as well as the desired colors and shapes for the new logo. In particular, it is examined which attributes - such as clarity, modernity and playfulness - consider the citizens important in a future logo. The city administration is also interested in how strongly the historical identity of Dortmund should be reflected in these designs.
open source logo and merchandise ideas
An innovative aspect of the survey is the possibility to consider to create an open source logo that can also be used by local companies, retailers and associations. In addition, the popularity of a possible merchandising line that includes products such as T-shirts and hoodies is also queried. These ideas could not only promote urban culture, but also support the local economy.
a complete picture of the participants
In order to obtain a comprehensive picture of the opinions of citizens, socio -demographic information is also part of the survey. This enables a more detailed analysis of the results and helps the city administration to understand the different demands and wishes of the different population groups.
conclusion about the importance of the survey
The survey runs until August 18, 2024 and can be found under the link mentioned. With this step, Dortmund shows that it wants to reposition itself in a dynamic and changing world. This is not only an important step in the direction of a clearer brand identity, but also a sign of a strong community that actively helps shape its own future.
- Nag
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