Revolution at REWE: The biggest pick-&-GO market opened in Hamburg-Eimsbüttel

Revolution at REWE: The biggest pick-&-GO market opened in Hamburg-Eimsbüttel

Revolution in retail: Rewe opens a groundbreaking pick-&-GO-Markt

In an exciting unveiling, Rewe opened its biggest pick-& go market in Hamburg-Eimsbüttel. With an area of 1,200 square meters, this supermarket is also considered the largest computer vision-supported market in all of Europe. This groundbreaking innovation promises a revolutionary shopping experience for the residents of the district.

The heart of this new concept is the approximately 20,000 available articles in the REWE in Eimsbüttel. It is noteworthy that the Pick-& GO system covers the service counter with meat, cheese and sausage products for the first time, which means a wider selection for customers.

The future of shopping: Flexible payment options for customers

An essential factor that will significantly influence the success of this new concept are the innovative payment options that are available to customers in the Hoheluft West district. With four different options, buyers can choose how to complete their purchase: from cashless pick & go to scanning and paying to the self-checkout terminal to the computer vision support without scanning. This flexibility is an essential step towards a modern and efficient shopping landscape.

Another interesting fact is that computer vision support in cooperation with the Israeli technology company Trigo was developed. Despite the technological progress, Rewe emphasizes that the size of the team remains unchanged in the market, which underlines the importance of human element in retail.

Future strategy and expansion plans from Rewe in Hamburg

In addition, Rewe plans to not only use the current market in Eimsbüttel, but also to establish other test markets in the Elbe metropolis. Hamburg thus becomes a pioneering city in terms of innovative shopping concepts, since two pick-&-go markets will soon be available in the city. This shows Rewe's commitment to always be at the pulse of the times and offer its customers the most modern shops.

In addition to the Pick-&-GO system, Rewe also plans the increased implementation of self-service cash registers in order to further optimize the shopping experience. By the end of the year, the number of markets with SB cash registers should be increased from 1,000 to 1,800 nationwide, which is a clear strategy for the future of retail.

With all these innovations and strategic plans, Rewe is on the way to revolutionizing the shopping experience of its customers and positioning yourself as a pioneer in German retail.

- Nag