Revolution of shopping: Rewe Pick & Go starts in Hamburg!

on July 4, 2024 was an important day for the Hamburg shopping scene. The Rewe market in Hoheluft West in the Eimsbüttel district presented a new concept that lifts shopping for customers: inside in a new dimension. The introduction of Pick & Go and other innovative technologies makes the market a pioneer in Europe.

The new shopping facility offers the customer: four different payment methods inside, including the cashless payment via Pick & Go via an app and scanning on the self-checkout terminal. With a sales area of over 1,200 square meters and a range of around 20,000 articles, the market offers a unique shopping experience.

A special feature of the new concept is the integration of the service counter into the pick & go system. Customers: Interior can now buy with personal advice without having to wait at the cash register, which also improves the shopping experience.

The introduction of the innovative concept marks a milestone for Rewe and the customer: inside. The elimination of the conventional health insurance process enables faster and more comfortable shopping, while the staff has more capacities for advice and service.

Thanks to a partnership with Trigo Vision Ltd. Rewe was able to successfully implement computer vision technology in the market. This partnership enables the customer: to shop safely and efficiently without endangering your data protection rights.

The introduction of the new purchasing concept in Hamburg underlines Rewe's innovative strength and positions the city as a leading high-tech stronghold in Germany. After the successful start in Hoheluft West West, Rewe is already planning to open another Pick & GO market in Altona to offer even more: inside a modern and comfortable shopping experience.

The REWE Region Nord confirms its role as an important local supplier in northern Germany with this future -oriented project. Rewe's collaboration with Trigo Vision Ltd. Make sure that the customer can benefit from a safe and efficient shopping experience that will shape the future of retail.