Lacalut celebrates 100 years: Ki-Spot enthusiastic with nostalgic scenes!

Lacalut celebrates 100 years: Ki-Spot enthusiastic with nostalgic scenes!

Deutschland - dr. Theiss natural goods celebrate the hundredth anniversary of his well -known toothpaste "Lacalut" with an innovative commercial that presents the history of the brand in a special way. The spot, which celebrated on March 10, 2025 at Pro Sieben Sat.1 premiere, uses completely artificial intelligence to present unique, never existing characters from different decades. He begins with a blond woman in Charleston style from 1925 and continues over the decades.

The figures shown represent important years of the past hundred years. For example, the spectators see a young man with a peaked cap from 1935, an older man in the trench coat from 1945, a young mother with a child in front of a VW Beetle from 1955 and a hippie couple from 1965. Also scenes from 1975 with two young colored women in front of a VW Bulli, a recent by Wolfgang Petry from 1985, as well as a young woman in Rosa Winterdress from 1995. In addition, a teenager in 2005 and a young woman with Asian appearance from 2015 is presented before the spot in the present is overlooked with a brunette woman.

innovative advertising production with KI

The complete use of AI through the Sevenone Media, Havas Media and Havas Play for creating the spot is a novelty. It is the first AI commercial that is broadcast on linear television and authentically tells the story of Lacalut. The Chief Commercial Officer from Pro Sieben Sat.1, Markus Messerer, describes the spot as "TV history". The use of AI technology enables faces, environments and moods to be brought to life, while music and voice-over were also generated by AI.

The idea for this innovative spot came up during a AI workshop of the Sevenone Entertainment Group. Eleven nostalgic scenes were created and animated with text-to-image technologies, whereby time-typical accessories and backgrounds also contribute to authenticity. The spot addresses that people have not always been happy in the past hundred years and reinforces the message of the "land of smile", which is emphasized in the package insert of the toothpaste.

A look at the history of the Ki

The use of AI in advertising is not only a current trend, but also has historical roots that go back to ancient times. The basic theories on artificial intelligence were founded in the 20th century, including through pioneering work by Alan Turing, who developed the Turing test. The official birth of AI is dated to 1956 when John McCarthy shaped the term "artificial intelligence". Since then, the AI has developed into complex applications in various areas of life of simple programs that chess have played.

The development of AI technologies has become significantly more important, especially with the introduction of modern approaches such as generative AI and machine learning. Current trends and applications illustrate how AI is increasingly being used in healthcare, in the automotive industry and far beyond what the way in which brands communicate and design, revolutionize.

With innovative commercials such as Lacalut, it becomes clear that AI can not only inspire creativity, but also offers new ways of emotional address. These developments could mark the beginning of a new era of AI-based brand communication.

More details on this topic can be found in the reports of FAZ href = "https://meedia.de/news/biebtrag/18862-kuenstlich-intelligenz-feier-jahre-lacalut.html"> meedia and it-p .