Gelsenkirchen goes viral: Swift mania captures the city!

Gelsenkirchen goes viral: Swift mania captures the city!

Swift-Mania in Gelsenkirchen: How to visit Taylor Swift the city

Taylor Swift, the popular pop superstar, not only ensures sold-out concerts, but also a temporary change in name in Gelsenkirchen. From July 17th to July 19, the city turns into "Swiftkirchen" to pay tribute to the singer and create a special memory to the fans.

The Swift boom, which is triggered by Swift's "Eras" tour, not only affects the city itself, but also on the entire economy. While the "Taylor Town" is being built in the city center and run special Taylor swift roadways, local service providers such as hotels, gastronomy and retail are hoping for an enormous economic upswing.

This is particularly important for Gelsenkirchen, since the city is considered one of the economically weakest in Germany. The income from the concerts and visiting the international "Swifties" could make an important contribution to increasing the local economy and reduce the unemployment rate.

But even at the national level, Germany could benefit from Swift's tour. With forecast 1.2 billion euros, which are to be generated by the tour of the tour in Great Britain, the German economy could also experience a welcome thrust.

It remains to be seen whether the concerts in Gelsenkirchen, Hamburg and Munich will have similar positive economic effects. But one thing is certain: the visit of Taylor Swift not only leaves musical memories, but also strengthens the economy and the sense of community of the cities that it visits.

- Nag