Gelsenkirchen in Taylor Swift fever: economic miracle through concerts

Gelsenkirchen in Taylor Swift fever: economic miracle through concerts

Taylor Swift's impressive concerts in Gelsenkirchen not only inspired the fans, but also gave the city an economic boost. The opportunity for local companies to benefit from the celebrity hype was unique and carried rich fruits, as the current sales figures show.

Gastronomy in the upswing

An outstanding example is the L’Osteria restaurant chain, which experienced a pizza boom in the days of the concerts. Steven Sarwar, the managing director of the Gelsenkirchen location, said: "We sold a total of 4,300 dishes, including 1,300 pizzas. The turnover was four times as high as in a comparable period." These numbers testify to the enormous response that the concerts have left the fans.

Image of the city

With the organization of Swift's concerts in Gelsenkirchen, strategic goals were also pursued. It is not only the intention to achieve immediate economic advantages, but also to improve the image of the city. On signs such as "Swiftkirchen" and on the "Gelsenkirchen Walk of Fame", the colonization of Gelsenkirchen can be felt by the "Swifties". This positive change could attract new tourists in the long term and positively influence the image of Gelsenkirchen in public eyes.

Who are the "Swifties"?

The "Swifties" are the passionate fans of Taylor Swift, who are often characterized by elaborate concert experiences and community experiences. The emptying of the waiting times in the catering industry shows the enthusiasm of this fan community, which comes not only for music, but also for celebrating and experiencing together. The Margherita pizza turned out to be the racer among the fans, while the cult drink Aperol Spritz also experienced great demand.

FAZIT

The effects of Taylor Swift's concerts in Gelsenkirchen go beyond mere numbers. The positive developments in gastronomy and the improved city timing could be the beginning of a new era for Gelsenkirchen. The city has taken the chance to consolidate its reputation and strengthen the economic basis, which could be of great importance in the future.

- Nag