Record visit to Taylor Swift: Data rush in the Munich Olympic Stadium

Record visit to Taylor Swift: Data rush in the Munich Olympic Stadium

Munich - The weekend of July 27 and 28, 2024 will not only remain in the memories of the concert goers from Taylor Swift, but also in the data recordings of the mobile operator O2. The tons of video calls, photos and social media posts of the fans led to an impressive record in data use.

impressive data flows in the "Swifties"

During the two concerts by Taylor Swift in the Olympic Stadium, over 5000 gigabytes were transmitted to mobile data via the O2 network. This represents a doubling of the previous record, which was 2500 gigabytes and was set up by football fans as part of the European Championship quarter-final between Spain and Germany on July 5. At Taylor's concerts, the fans transferred 600 gigabytes between 5 and 6 p.m. on Sunday alone in just one hour, which exceeds use compared to other events.

The American “Swifties” are the largest fan group

An analysis by the mobile operator revealed that a significant part of concert goers came from the United States. According to the German followers, the “Swifties” from the United States were the most numerous, which illustrates the international roots of the fans of Taylor Swift. This various fan base, which also included many visitors from countries such as Austria, the United Kingdom and Spain, shows the worldwide phenomenon that the US singer represents.

generation differences in the fan base

In addition, an investigation into the age structure of the fans referred. A third of the visitors belonged to generation Z, i.e. people between the ages of 18 and 29. Interestingly, almost 60 percent of concert goers in Gelsenkirchen were female, which illustrates the special interest of this age group at the concerts. These statistical data show how younger people in particular express their preference for music in the digital world.

social media as a platform for participation

The overwhelming use of the data of the "Swifties" is not only an indication of their enthusiasm, but also to the role of social media in today's concert culture. Apps such as Tikok, Instagram and WhatsApp were used intensively to capture the emotional and impressive moments of the event and to share them with others. Video calls enabled fans to experience special moments in real time with friends and family.

The influence on the Munich community

The enormous presence of Taylor Swift and its audience in the Olympic Stadium has again highlighted Munich as a cultural center. Such major events not only promote the local economy by increasing tourism, but also strengthen the sense of community among fans and the organizers. The city was an attractive place for international artists and their various fan communities.

Overall, the events in Munich illustrate the transformation of concert visits through digital technologies and the continued growth of communities that form around musicians and their art.

- Nag

Kommentare (0)