Theater Görlitz-Zittau: New era of sponsorship through name rights

Theater Görlitz-Zittau: New era of sponsorship through name rights

in Görlitz-Zittau in the East Saxon, the Gerhart-Hauptmann-Theater will take a brave step into a new era of sponsorship. From this season, companies and private individuals can acquire naming rights for the theater. This means that the traditional house, named after the Nobel Prize winner Gerhart Hauptmann, could soon be found under a completely new name. Theater halls could then have the name of a well -known company - an exciting, albeit controversial proposal.

director Daniel Morgenroth presented this innovative approach as part of a strategy to strengthen the theater economically. "It is quite conceivable that one day we with names like Allianz or Coca-Cola Theater are on the game plan," he said. The idea of getting a company like Red Bull on board shows how far the considerations and opportunities could extend. The theater advertises that an "excellent and wealthy clientele", which has over 150,000 spectators annually. Morgenroth emphasizes: "In Germany, more people go to the theater every year than to the football stadium", and this trend towards further growth is to be supported by sponsorship.

sponsoring as a new source of income

The sale of the right to name opens up interesting perspectives for the theater: Interested parties can give a bid for the name rights, which includes everything from naming on the theater homepage to print products to social media platforms. This initiative could represent a new source of income for the venue. The attachment of partner logos to the house facades is also an option.

The decision to juggle naming rights is to be understood against the background of a strict economic environment. Theater often fight for financial means and audiences. The announcement heralds the new season under the motto "capital". On the artistic game schedule, works such as Molières "The Skip" and a modern staging of the classic "The Great Gatsby", which promises immersive theater experience. A particularly exciting premiere will be the opera "Gramsci", which is dealt with with the Italian hegemonic theorist Antonio Gramsci and is premiered by Cord Meijering, a student of the renowned composer Hans-Werner Henze.

The theater landscape in Germany is known for its wealth of artistic work and traditional values. The decision of a theater to present itself in this commercial way could be of far -reaching importance. It remains to be seen which companies feel addressed by this initiative and whether the transformation of name rights can actually bring the desired effect.