With mustard against the AfD: CDU relies on creative campaign gifts in Gotha

With mustard against the AfD: CDU relies on creative campaign gifts in Gotha

Gotha. The upcoming state parliament election in Thuringia brings a breath of fresh air to the election campaign, while Mario Voigt from the CDU has a special marketing trick: the distribution of mustard. But are there not better ways to win the voters in the political race?

an unusual campaign strategy

In the election campaign, the parties often do not shy away from using creative giveaways. On Friday afternoon, Mario Voigt, the top candidate of the CDU, was in the Gotha district and presented a more unusual giveaway: mustard. At his stand on Neumarkt, he not only presented himself with classic advertising materials, but also with the local mustard variety "Born mustard", which stands for Thuringia.

Why mustard is a symbol of the election campaign

The innovative use of mustard is more than just a funny gesture; It stands out clearly from the usual election gifts such as ballpoint pens or stickers. This campaign strategy could be seen as symbolic of Thuringia's identity - an indication of regional products that are important to people in the area.

The challenge of the AfD in the Gotha

Especially after the AfD's clear victory in the last European elections, the CDU is becoming increasingly challenging to regain voters. At a time when creativity and freshness are required, the mustard might not be enough to make the voices convinced. Here would have been more diversity, such as the reference to regional specialties such as the "Gotano" sausage.

The relevance of community identity

The use of local delicacies in the election campaign shows how important regional identity is for people in Gotha and Thuringia. Such measures can help strengthen the feeling of community and the connection to the classic culinary traditions. It is a step towards a policy that works close to the citizen and his needs.

conclusion: a taste of Thuringia in the election campaign

The state election accumles some challenges for the politicians in Thuringia. Mario Voigt progresses with a creative approach, but the success of which remains questionable. It remains to be seen whether the selected mustard in the political landscape really ensures the right seasoning. In order to score, however, it could make sense for the CDU to underpin deeper connections to the electorate - possibly far beyond the mustard.

- Nag