The colorful regional express: MV in the rollout of vacation dreams

The colorful regional express: MV in the rollout of vacation dreams

A colorful train that embodies the beauty and diversity of Mecklenburg-Western Pomerania, causes a stir on the regional express line 4. This line extends from Lübeck to Bützow and Güstrow to Neubrandenburg and Pasewalk as well as the Polish city of Szczecin. Tourists and locals can see with their own eyes, such as beach chairs, the iconic pier of Usedom, Fischkutter and picturesque cityscapes from Stralsund and Greifswald are immortalized on the wagons. In addition, there is the striking slogan "MV does well", which emphasizes the positive aspects of traveling in this region.

The design of this impressive train is part of a long -term marketing strategy of Deutsche Bahn, which was launched in 2022. "You wanted to create the train especially for the popular holiday island of Usedom. At that time an additional train was applied for to promote travel," said a spokeswoman for Deutsche Bahn in an inquiry.

lively design and regional identity

"Visually, the vehicles are a real eye-catcher. The originally red wagons have been extensively foiled and now shine in bright colors. This representation of regional highlights arouses holiday bushes and animated to explore in Mecklenburg-Western Pomerania", the spokeswoman continued. This measure shows how creative approaches can be used in the traffic sector to arouse interest in certain travel destinations and at the same time to promote regional awareness.

The attractive design of the train is more than a pure advertising material; It turns the daily trip into a visual experience that brings passengers closer to the beauty of their surroundings. In view of the reproduction of typical symbols of the region, passengers can experience a kind of cultural “tourism in everyday life” in addition to a comfortable transport.

In addition, there are always surprises for passengers, such as new toilets in the regional express, which ensure additional comfort. Such measures help to increase travel comfort and improve the entire travel experience.