Gaggenau: ice cream after weight - a new, fair price system in the café

Gaggenau: ice cream after weight - a new, fair price system in the café

In Gaggenau, an innovative concept for a fair pricing in the ice cream parlor has ensured positive response from customers. The Café Brezels under the direction of Michael Böhmer has been offering the opportunity to buy ice cream by weight since this season. Instead of requesting a flat -rate prices for ice balls as usual, guests can read exactly how much ice cream they receive and pay accordingly.

a solidarity price model

The owner of the café, Michael Böhmer, emphasizes that this method means increased fairness in pricing. "This is an opportunity to be solidarity with my fellow human beings," says Böhmer. Due to the exact billing, people with a limited budget can also enjoy ice equivalent. This sensitive approach addresses a more important social responsibility.

The meaning of the portioning

Böhmer noticed that the weight of the ice balls can vary greatly. Sometimes the difference can be up to 30 grams. "But everyone cost the same," he explains, making it clear that the grammar settlement only pays every customer for what he actually receives. 100 grams of ice cost two euros in his café, which enables a simple calculation for customers.

customer satisfaction and the echo from the community

The reactions of customers are mostly positive. Sergis Givargis, a regular guest, comments: "You only pay what you get." Another customer, Steffi Wick, praises the social component of the approach and says: "It is socially thought that everyone can afford it." Many have already got used to choosing the portion sizes that meet their own needs, even if this may lead to a decline in sales for Böhmer.

insights into the world of ice cream parlor

The topic of ice costs is also taken up by the Union of Italian ice cream manufacturers, unite ice. Your analysis gives decisive factors such as ingredients, rent, personnel and energy costs, all of which influence the final prices of ice cream. Especially in metropolitan areas, where the operating costs are higher, the prices for an ice scale can vary greatly.

a way to show responsibility

Böhmer emphasizes that his decision to calculate by weight was not without risks, but he feels strongly connected to the concept. "It's about justice, it is much more important," he emphasizes. Now he hopes that other ice cream parlors could follow this example. "There is no back for me," says Böhmer, while the discussion about fair prices and the increase in living costs continue to concern society.