Termination in the knight's passage: City Juwelier is looking for a new location

Termination in the knight's passage: City Juwelier is looking for a new location

In the city of Hamm, an unexpected change in retail can be observed. In particular, this affects the resident shops in the former knight's passage, which will soon have to give way to a renovation to the new "B-Tween" concept. The terminations for the City Jewelier and Mister Minit surprised the owners, as previous agreements predicted another future for them. While Mister Minit already finds a new location, the jeweler remains at a critical point without perspective.

DAVUT DEMIRCAN, owner of the City Jeweler, is sobered by the developments. "We were told that we can stay during the construction phase and maybe only have to bridge a month," he explains. Instead, Focus Development has now terminated both business on September 30th. The disappointment with this turn is noticeable, because the owners are now forced to look for a permanent solution, which is particularly challenging for a jewelry business due to the high security requirements and investments.

difficult future prospects for the jeweler

"It is not a perspective for us to look for a temporary solution for two years and then return," continued Demircan. The high investments for security measures are not sustainable if it is only a temporary return to a shop. "Such an investment does not pay off for two years," he emphasizes, which indicates the lengthy search for a new, more stable location. The City Jeweler has been in the knight's passage since 2001 before moving to the current restaurant.

In addition, Demircan emphasizes how important communication with the customers remains. Even after the termination, you can still be reached and hope to find a solution as soon as possible. "Of course we want to find a solution quickly, because we can hardly do business out of the car," he says with a touch of bitter humor.

Mister Minit finds a new location

The circumstances seem to bring the right turn for Mister Minit while the city jeweler hovers in uncertainty. "My contract runs for an extension for two years," says Safdrie, while he is preparing for his upcoming opening. In contrast to Demircan, he is lucky enough to have found a location that offers more options and promises a better situation for potential customers. Safdrie grants the contact with the urban development company to help him to this new location.

The situation in Hamm shows how important clear and binding agreements between investors and business owners are. For many retailers, uncertainty about the future business situation can be threatening to exist and necessary investments in safety and infrastructure appear risky. While Mister Minit is optimistic about a new era of trade, the City Jeweler remains in the balance and has to quickly find a solution to remain relevant in the highly competitive retail market.

insights into the challenges of retail

The situation offers an interesting insight into the challenges that retailers face each other, especially in times of restructuring. Trust in contractual relationships and the security of the business models are indispensable to ensure long -term success. So it remains to be seen how the situation develops and what steps of the City Jeweler can take in the near future in order to emerge from this situation.

background information on the knight's passage and its redesign

The former knight passage in Hamm was a central point of contact for retailers and customers for years. With her mix of retail and gastronomy, she not only offered shops, but also a forum for social interaction. Nevertheless, the passage had to struggle with a sharp decline in visitor numbers in recent years, which is often attributed to the changed consumption behavior and increasing online use. These developments meant that several business had to close or got into financial difficulties.

The decision to convert the knight's passage sees the investor focus development as an opportunity to revitalize the location and make it more attractive. A new concept with a different mix of uses should bring a breath of fresh air and bring more life into the passage again. This type of redesign is not unusual in cities that have to deal with a similar challenge. A realignment is often sought to meet the changed retail environment and address new target groups.

effects on local retail

The termination of City Jewelier and the associated difficulties show the serious effects that conversion measures can have on local business. Statistics and reports from business organizations show that small and medium -sized companies in particular suffer from the challenges of urban redesign. The uncertainty during the renovation period is often a crucial factor that forces the farm owner to look for alternative locations, which can be both financially and emotionally stressful.

According to the Germany (HDE) trade association (HDE), sales in retail sank in 2022 by about 2.5 % compared to the previous year. Factors such as conversion measures can be viewed as additional loads that further impair the competitiveness of retailers. The creation of stable and long -term rental contracts is of crucial importance for many business owners to ensure their economic existence.

perspectives for the future of retail in Hamm

The current developments related to the knight's passage and the associated challenges raise questions about how retail in Hamm can be shaped. A direct consequence of the redesign could be a stronger diversification of the offer in the passage in order to address different target groups. Strategies to improve the pedestrian frequency could also be part of the redesign.

Market research shows that the attractiveness of a place can significantly increase the attractiveness of a place through targeted actions such as regular events and markets. Such measures could help retail in Hamm to win new customers and strengthen the purchasing power on site. Another important aspect is the integration of digital solutions that enable business to get in touch with their customers outside of the physical shop and to present their offers.

For the established companies, such as City Jewelier, the challenge remains to gain a foothold in a rapidly changing market environment and at the same time maintain customer loyalty. A targeted marketing and the expansion of the online presence could be decisive steps on the way to the future.

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