Apple opens doors to developers: new fees and more flexible links

Apple opens doors to developers: new fees and more flexible links

The new Apple regulations are carefully pursued in the Tech world, since they could significantly influence both the future of app development and the user experience. These changes follow a decree of the European Union, which aims to create fair conditions in the digital market and to keep the power of large platforms like Apple.

EU criticism as a trigger

In June 2023, the EU Commission concerns expressed with regard to Apple's restrictive practices, which restricted the freedom of app developers. In particular, it was criticized that developers were not allowed to communicate price information for external offers in their applications. This was considered a potential violation of the Digital Markets Act (DMA), which is supposed to promote competition in the digital sector.

comprehensive relief for developers

From autumn 2023, Apple plans to lift most of these restrictions with the introduction of new operating systems. Develop offers directly in their apps and use users through Web links to cheaper prices on external platforms. These measures could lead to users benefit from fairer prices because they are no longer forced to buy via the App Store if there are cheaper alternatives.

The effects on app development

These changes could initiate a rethink in app development and marketing. Developers such as the Spotify music service have long fought against the high commissions of Apple and could use these new opportunities to better achieve their users. With the new structure, it becomes much easier for developers to ensure direct contact with their users.

new fee structure for external offers

However, Apple also brings a new fee structure for the sales generated via external links. For example, a delivery of five percent to payments from new users in the first twelve months is charged. This regulation shows that Apple still wants to keep a certain control over the use of its platform. This could be a challenge for developers who have to make adjustments in order to remain profitable.

conclusion: a step towards fairness?

Overall, the changes show that Apple strives to meet the requirements of the EU and at the same time maintain its own market position. It remains to be seen whether these measures lead to a significant improvement in competitive conditions in the app market. However, the discussion about digital markets and fair terms of use will certainly be initiated by these developments, and the potential for positive changes in the sense of the user is given.