Café Koro in Jena: Sudden closure ensures guesswork
Café Koro in Jena: Sudden closure ensures guesswork
The red doors of the "Koro Café & Ice Cream" in Jena have been closed since mid -September, which raises some questions in the city. The reasons for this sudden closure and the effects on the local community show a greater picture of the challenges for innovative catering concepts.
Not just an ice paradise-the comprehensive offer
The "Koro Café" opened in May 2022 and quickly developed into a popular goal, especially for vegan and vegetarian delights. In addition to a variety of ice cream, the café also offered a wide range of herbal products that attracted many Jena. This variety of food made the café interesting not only for vegans, but also for health -conscious buyers.
Proofing for the Koro chain
The role of the Jena location within the Koro chain is particularly remarkable. Koro is essentially an online retailer, known for products from fitness bars to olive oil. The café in Jena planned the expansion as an experiment to test the market for physical business. In addition to Jena, there are only two other "Koro-Cafés" in Berlin, which increases the importance of the Jena approach.
Reactions of the gastronomy and the community
The sudden closure has caused different reactions. While some guests express their disappointment with the loss of one of their favorite places, others see it as part of the challenges with which new gastronomy concepts are confronted. A sign in the shop window provides information about "company holidays", but these have been taking for more than four weeks now. Some residents and regular customers have already speculated whether the café will ever open again.
What's next?
The spokeswoman for the "Koro Café & Ice Cream" confirmed that the restaurant remains closed for an indefinite period. She didn't want to reveal any further details about the reasons and the future prospects. The uncertainty leaves many questions open, but the positive response from the previous customers could indicate that the Koro brand does not want to be seen in the Light City of Jena. In the meantime, the local market remains excited to see whether this experiment can be successful.
During the company, the question remains how such experiments affect local gastronomy and whether there are room for innovative concepts such as the "Koro Café" in Jena.