The fate of the Koro Café: Silence at the Jena market

The fate of the Koro Café: Silence at the Jena market

The doors of the Koro Café & Ice Cream on the market in Jena have been closed since mid -September and there are many questions about the background of this sudden standstill. The café, known for its variety of vegetarian and vegan dishes as well as delicious ice cream, attracts not only vegan, but also many other lovers of healthy diet.

significant role for the community

The closure of the café caused confusion in the Jena community. The lights are out, the tables and chairs remain unattended, while a banner above the front door announces "company holidays". However, these “holidays” seem to last over four weeks. Such businesses are not only places of consumption, but also social meeting points that enrich community life. The closure could therefore influence the social interactions within the neighborhood.

Background of the closure

As reports the "Ostthüringer Zeitung", the Koro Café is a franchise company that has been active in Jena since May 2022. While the café was primarily known for its different types of ice cream in the early days, it was quickly offered to the starting point for healthy eating through the introduction of other vegetarian and vegan. A company spokeswoman confirmed the closure indefinitely without giving more precise information on the reasons or a possible reopening date.

Koro: a dual business model

Koro is known in the food industry, especially for its online shop, where fitness bars, olive oil and many other products are sold. However, the café in Jena was an attempt to further expand the brand at the local level. With two other cafés in Berlin, the Jena location was a test run, the success of which must now be waited for before thinking about the return to a physical presence.

The uncertain future of the café

Despite the positive response to the offers in Jena, it remains uncertain whether the café will ever open again. The company's spokeswoman did not specifically comment on what boosts speculation about the future location and the strategy of Koro. For the Jena and the fans of the café, it remains to be seen whether and when the red doors will open again.

Overall, the situation of the Koro Café shows how important such localities are for the community and how changes in the business model can be a chance and a challenge.

- Nag