KoroCafé的命运：耶拿市场的沉默

KoroCafé的命运：耶拿市场的沉默

自9月中旬以来，耶拿市场上的KoroCafé＆Ice Cream的门已经关闭，有关这种突然停滞的背景有很多疑问。该咖啡馆以各种素食和素食菜肴以及美味的冰淇淋而闻名，不仅吸引了素食主义者，而且吸引了许多其他健康饮食爱好者。

significant role for the community

The closure of the café caused confusion in the Jena community. The lights are out, the tables and chairs remain unattended, while a banner above the front door announces "company holidays". However, these “holidays” seem to last over four weeks. Such businesses are not only places of consumption, but also social meeting points that enrich community life. The closure could therefore influence the social interactions within the neighborhood.

Background of the closure

报道说，KoroCafé是“OstthüringerZeitung”，是一家特许经营公司，自2022年5月以来一直活跃于Jena。虽然咖啡馆主要以其早期的不同类型的冰淇淋而闻名，但它通过引入其他素食主义者和素食主义者而迅速提供了健康饮食的起点。 A company spokeswoman confirmed the closure indefinitely without giving more precise information on the reasons or a possible reopening date.

Koro: a dual business model

Koro is known in the food industry, especially for its online shop, where fitness bars, olive oil and many other products are sold. However, the café in Jena was an attempt to further expand the brand at the local level.耶拿（Jena）的位置是柏林的另外两个咖啡馆，是一个测试跑，现在必须等待其成功，然后再考虑重返身体的存在。

The uncertain future of the café

Despite the positive response to the offers in Jena, it remains uncertain whether the café will ever open again. The company's spokeswoman did not specifically comment on what boosts speculation about the future location and the strategy of Koro. For the Jena and the fans of the café, it remains to be seen whether and when the red doors will open again.

总的来说，KoroCafé的情况表明了这些地区对社区的重要性以及商业模式的变化如何成为机会和挑战。

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