Intershop in Jena: with AI and austerity measures on the way to relaxation

Intershop in Jena: with AI and austerity measures on the way to relaxation

Jena. There are exciting developments in the technology industry in Jena because the Intershop company is breaking new ground to assert itself in a challenging market.

artificial intelligence as a key to increasing efficiency

Intershop has announced that it would comprehensively use the possibilities of artificial intelligence (AI) in order to optimize both the product offers and to improve internal processes. This is an essential step in a time when companies have to adapt to stay competitive.

background of the technology investment

The company took over the savingsque.ai specializing in AI two years ago, which laid the foundation for the current strategy. CEO Markus Klahn explains that AI should be used to determine the optimal price for products and to optimize the personalization of websites. These technologies should not only improve the user experience, but also increase the sales of partner retailers who work with Intershop.

effects of the savings program

Intershop has implemented a savings program that shows noticeable effects. Compared to the previous year, the number of employees was reduced by 29 to 270, which makes the company processes tighter and more efficient. The relief for routine tasks by using AI is also a central point of this strategy. Klahn points out that investment restraint in the construction industry and the delays had negative consequences for new customer business, which led to a decline in sales.

results and forecast

In the first half of the year, the company's turnover dropped from 19.4 million euros to 19 million euros, but the service and new customer business shows a positive trend in recurring sales. Klahn emphasizes that the forecasts for the year as a whole remain optimistic, with moderate sales growth and the prospect of a balanced operational result.

conclusion and outlook

Overall, Intershop shows with its strategy to implement artificial intelligence not only a sign of adaptation, but also a future -oriented vision. Investments in AI could be the key to stabilization and growth in the rapidly changing online trade landscape.

Developments in Jena are an example of the broader trend in the technology industry, where companies are increasingly relying on innovative solutions to increase their efficiency and to meet the challenges of the market.

- Nag