New resettlement in Jena: Leguano opens branch on the Teichgraben

New resettlement in Jena: Leguano opens branch on the Teichgraben

in Thuringia, more precisely in the city of Jena, a change is imminent. A business that was previously active under the name "Backwerk" in the city of Light has made its gates, and the search for a suitable successor seemed lengthy. However, there is now positive news: the vacant premises will soon be taken over by a new provider.

As reports by the "Ostthüringer Zeitung", the rooms on Teichgraben have been watering the city in a feeling of standstill since the beginning of 2023. Backwerk has withdrawn and the question was who would fill the gap. The wait has an end: the company "Leguano", specializing in barefoot shoes, takes over the extensive tracks that the former bakery company has left behind.

iguano: A familiar name in Jena

iguano is already known to the Jenaers because the company is already operating a branch here. The move to the new premises on Teichgraben was deliberately chosen to ensure better visibility and accessibility for customers. The company stated that it would like to reorient itself strategically in order to serve the customer even better and to achieve more growth. This rethinking comes at the right time, because the demand for health -conscious shoes has increased.

The new business will be opened on Saturday, May 18th. With this new opening, not only a further sales area in the region is realized, but also the range of innovative foot cladding is expanded. At a time when the selection of shoes is diverse, Leguano stands out by specializing in barefoot shoes. This type of shoes is not only known for its special health benefits, but also appeals to an increasingly conscious consumer.

The company's decision also shows that it is pursuing a clear strategy for customer loyalty. By moving the location of Carl-Zeiss-Platz to the Teichgraben, the customer is offered a more central contact point. Such changes in the business structure are often crucial for the long -term success of a company, especially in a city like Jena that is constantly evolving.

This is a positive development for the residents, since the closure of "baked work" temporarily affected the cityscape. Now the city of light can breathe a sigh of relief, and the anticipation for the revival of the sales rooms is increasing. "Leguano" plans to fill the new premises with a diverse range of barefoot shoes that are not only suitable for everyday life, but also for sporting activities.

For everyone who is waiting for the reopening, it is expected that the company will also prepare special events or offers for the inauguration of the new branch. Such actions are often a popular way to win customers and promote interest in new products. Information on this will soon be announced by local news sources and on the company's website.