New location for Leguano: barefoot shoes move to Jena

New location for Leguano: barefoot shoes move to Jena

A positive development is emerging in Thuringia, while the shops in the cities are structured and adapted. A current example can be seen in the city of Jena in particular that affects both retail and local community.

retreat and new beginning

The company "Backwerk" closed its doors in Jena and thus left commercial space on the pond ditch. The business originally had a stable customer base, but the withdrawal of the fast food baker shows how dynamic the retail market is. Energy is often a sign of larger trends in buying behavior, and the challenge of finding suitable successors illustrates the need for adjustments in the local business environment.

iguano is going new ways

After a longer phase of the search, the company "Leguano", known for its barefoot shoes, has now taken the chance to take over the free premises. With an existing branch at Carl-Zeiss-Platz in Jena, the move becomes a significant step for the brand. The decision for the new location on Teichgraben shows that the company endeavors to give its customers better access to its products and to position themselves again.

a step into the future

The opening of the new branch will take place on Saturday, May 18th. The company hopes not only to increase sales, but also to strengthen the connection with the local scene. The settlement of Leguano on the Teichgraben could also be seen as an upswing for the local shopping feeling, since more diversity benefits customers and promotes the competition.

figures in change

The closure of a business and the opening of a new location illustrate the constant development and change in retail. Retail in Jena remains dynamic and adaptable, with local companies and brands playing an important role. The developments are not only crucial for the entrepreneurs, but also for consumers who benefit from the selection and service.