New opening in Jena: Leguano moves in on the pond ditch!

New opening in Jena: Leguano moves in on the pond ditch!

In the past few months, the retail landscape in Jena, a charming city in Thuringia, has changed noticeably. After the popular "Backwerk" bakery has closed its gates, a new chapter is now being opened, which is important for both the city and the local companies.

successor for vacant commercial space found

The resolution of the sales rooms of "baking work" did not happen overnight. Since the beginning of 2023, the areas on the pond ditch have stood empty, which was not only a loss for the city, but also a challenge for retail. The vacancy in a city is often a sign of economic difficulties and can affect the general cityscape.

Leguano opens new branch in Jena

Now there is reason to hope: The barefoot shoe brand "Leguano" has decided to take over the free premises. The company has already successfully operated a branch on Carl-Zeiss-Platz and is now moving to the pond ditch, not far from the old position. This decision not only reflects the ambitions of "Leguano", but also shows commitment to the local economy. A move can bring a breath of fresh air to the sales strategy and strengthen customer loyalty.

A profit for customers and the community

The decision of "Leguano" not only offers advantages for the company itself, but also for the people in Jena. Due to the new location, customers should be better achieved, which increases accessibility and could increase sales. Especially in a changing retail market, the customer proximity is crucial for the success of a shop.

On Saturday, May 18, the new branch will be officially opened. This will not only be an event for "Leguano", but also an opportunity for the entire community to find out about sustainability and innovative products. The special orientation of the company on barefoot shoes addresses growing awareness of health and the environment, which is particularly important in today's world.