Silence in the Koro Café: What is behind the closure in Jena?
Silence in the Koro Café: What is behind the closure in Jena?
In the heart of Jena, the doors of the popular "Koro Café & Ice Cream" have been standing still for weeks. A large white banner hangs on the front door that attracts the passing guests. But behind it it remains dreary, while the chairs and tables are unused inside.
The city's coffee house visitors wonder what happened to the once pulsating meeting point. The café, known for its delicious types of ice cream and a wide range of vegetarian and vegan dishes, quickly earned a good reputation and attracted customers from various lifestyle groups. However, this flourishing backdrop can no longer be maintained since mid -September. At first there was only talk of “company holidays”, but they have now crossed the four -week brand.
indefinite closure of a special location
The Ostthüringer Zeitung let the café responsible have their say in its report. A spokeswoman announces that the closure will continue for an indefinite period. This means that particularly loyal guests of the café are in the balance, whether their favorite address will return at some point.
The location in Jena was particularly interesting for Koro GmbH, as the company is primarily known for its online sale. The product range ranges from fitness bars to high-quality foods, and only two other "Koro-Cafés" exist in Berlin. Jena should serve as a pilot location to test the concept of a café with the company's offer. The feedback from the city center was gratifying, but the spokeswoman does not want to say anything about the future of the café. This leaves the fans of the café in an uncertain situation.
Developments in the Koro Café & Ice Cream thus raise questions that go beyond the closure of the doors. Above all, the users who are interested in healthy and sustainable nutrition found a place full of alternative offers. A strong trend is evident in gastronomy: more and more people are looking for vegetable and conscious dishes. The Koro Café was just the right need at the right time.
For the Jenaer, the closure of the café not only means the loss of a popular starting point, but also raises questions about the trends in regional gastronomy. How does the market for vegan and vegetarian opportunities develop in the city? The answer remains to be seen while the future of the Koro Café hangs in the air. Behind the doors that remain closed is the uncertain perspective of a once flowering place of enjoyment.
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