New barbie with visual impairment: diversity in the toy shelf

New barbie with visual impairment: diversity in the toy shelf

The importance of inclusive toys for children

Mattel took another important step towards inclusion. This new doll is equipped with a stick and wears sunglasses, which makes it a role model for many children who can identify with it.

joint development with experts

In the development of these special barbie, experts and representatives of blind associations were included. This ensures that the needs and perspectives of the affected children were taken into account. Mattel emphasizes how important it is to promote a wider social representation that enables children to recognize themselves in their toys.

Inclusion by toys

The introduction of the doll is rated by the British journalist and activist Lucy Edwards, who is blind herself, as further progress in creating an inclusive world. She expressed that it is crucial that blind young people have access to toys who reflect their reality and help them tell their own stories. This not only promotes self -confidence, but also the creative game.

a long way to diversity

Barbie has been around since 1959, and over the years the discussion about the body image and the diversity of the dolls has developed. This new doll is part of a growing series of barbie versions that also represent other characteristics such as mobility restrictions or genetic differences. The goal is to map a more realistic mapping of society in toys, which is perceived as positive by many parents and legal guardians.

FAZIT

The introduction of the barbie doll for children with visual impairments is not only a step in the right direction towards more inclusion, but also a signal to the toy industry that is important to represent all children in their products. This laid the foundation for a future generation in which diversity and acceptance in everyday life are taken for granted.

- Nag