Motor-Nützel takes over Autechnik Hahn: New Toyota start in Kulmbach

Von Kl Redaktion

The automotive industry in northern Bavaria recently experienced a significant change when Motor-Nützel Automobile GmbH announced the takeover of the respected car dealership. From September 1, 2024, this traditional company, which has been known as Toyota partner for over 50 years, will become part of the Motor-Nützel Group. This step shows the increased commitment of Motor-Nützel GmbH to expand its presence and expertise in the field of Toyota vehicles.

The car technology Hahn based in Kulmbach is not only fully integrated into the motor-Nützel Group, but all employees of the company also retain their positions. This is a good news for the employees, since Barbara Hahn, the founder of the company, will remain in the new structure as a manager. Your many years of experience and expertise will certainly make a valuable contribution to successful integration.

The strategic step to strengthen the Toyota division

With the takeover of Autoechnik Hahn, Motor-Nützel wants to expand its still young Toyota division. "We are very much looking forward to being able to fall back on the extensive expertise of the experienced team from Toyota Hahn in order to further strengthen our young Toyota division," said Alexander Pflaum, Managing Director of Motor-Nützel GmbH. Motor-Nützel has been active as a Toyota dealer in the region since February 2023 and sells the brand at several locations, including Bamberg, Bayreuth and Hof.

The Kulmbach location is operated as a fourth full functional operation with its own workshop, which is part of the growth strategy of Motor-Nützel. Thomas Bezold, sales manager at Motor-Nützel, emphasizes that Toyota sets new standards in the areas of drive technology and vehicle quality. The up to 15-year-old vehicle guarantee that Toyota offers speaks for the outstanding quality of the vehicles and could be a decisive advantage for buyers.

modernization and continued service at the Kulmbach location

The location "Am Goldenen Feld 17" in Kulmbach is not only continued, but also receives an update with the latest Toyota showroom concept. "Customers and interested parties can continue to count on the usual first -class service," says Bezold. Under the direction of Motor-Nützel, this address in Kulmbach remains the leading point of contact for Toyota vehicles and services in the region.

With over 1,000 employees and 25 branches,

motor-credits is one of the largest car circulation groups in northern Bavaria. The group has not only specialized in the brands of the Volkswagen Group, but also expanded the portfolio with brands such as Maxus and MG. Motor-credits sell around 11,000 vehicles every year and also offers an immediately available vehicle stock of over 1,000 models to meet different customer needs.

The Motor-Nützel Group has its roots in a small motorcycle workshop, which was opened by Hans Nützel in Bayreuth in 1931. This long history and tradition is a foundation on which the current expansion and strategic corporate decisions are.

A look into the future of the automotive industry in northern Bavaria

The takeover of Autoechnik Hahn is not only an expansion for motor-credits, but also shows the trend in the automotive industry towards consolidation and specialization. At a time when consumers are increasingly looking for quality and long-term guarantees, Motor-Nutzel shows with this takeover and integration of its portfolio how important it is to remain adaptable and service-oriented. The automotive industry is facing exciting times, and this development could be a remarkable turn for the future of the company and the regional market position.

growth and digitization in the automotive industry

The automotive industry faces significant challenges and changes, in particular through progressive digitization and the transition to sustainable drive technologies. The takeover of Autoechnik Hahn by Motor-Nützel is part of a wider strategy in order to remain competitive in this dynamic market. Digital service offers, such as online bookings for workshop dates and virtual showrooms, are becoming increasingly important. According to the Association of the Automotive Industry (VDA), over 60% of customers already use digital tools for vehicle choice and mediation.

In addition, the integration of car and mobility services is on the advance. This development aims to offer customers holistic solutions that go beyond pure vehicle sales. The focus on customer loyalty and an extended range of services will be crucial for companies such as Motor-Nützel who already offer a wide range of services in order to secure customer satisfaction and loyalty in the long term.

effects of the takeover on the Kulmbach region

The takeover of Autoechnik Hahn not only has strategic advantages for motor-credits, but could also have a positive impact on the Kulmbach region. The securing of the jobs and the preservation of an established car dealership contribute to the economic stability of the region. Barbara Hahn, the future operations manager, brings comprehensive experience and local connections to what can be advantageous for the company and the region.

In addition, such a takeover is often associated with investments in the local infrastructure. The modernization of the location and the introduction of new technologies can not only strengthen the competitiveness of Motor-Nutzel, but also create other jobs in the region, be it in the technical area or in sales.

commitment to sustainability

An important aspect of Motor-Nützel's corporate strategy is the commitment to sustainability. Toyota, as one of the leading manufacturers of hybrid and electric vehicles, pursues a clear environmental strategy that contributes to reducing emissions and resource consumption. This fits well with the vision of motor-credits, which not only aims at growth, but also for environmentally friendly mobility solutions.

The implementation of sustainable practices in the entire corporate structure, from the sales process to the use of renewable energies in the companies, is becoming increasingly important. According to a study by McKinsey & Company from 2022, 70% of consumers stated that they are willing to pay more for sustainable products. This underlines the market trend not only to offer sustainable solutions, but also to actively market.