Most popular travel destinations in Baden-Württemberg: A tourism boom!

Most popular travel destinations in Baden-Württemberg: A tourism boom!

Baden-Württemberg, Deutschland - Tourism in Baden-Württemberg shows a pleasant upswing in 2024 after the region had to record significant declines due to the pandemic intensity in 2021. According to op-online.de , two travel destinations are particularly popular. The State Statistical Office has determined the most visited places in the region and emphasizes that the natural beauty and cultural offers of Baden-Württemberg attract many tourists.

Baden-Württemberg offers a picturesque landscape that invites you to hike. This region is known as a true paradise for nature lovers, supplemented by historical cities and magnificent castles that reflect the rich culture and history of the country. The revival of tourism is positive in the booking figures and the increasing number of visitors, which is due to the impressive variety of travel destinations.

tourism statistics and trends

in 2021 Baden-Württemberg recorded 12.0 million guest arrivals, which corresponds to an increase of 0.8 % compared to the previous year. The entire number of overnight stays rose to 35.6 million, which corresponds to an increase of 4.1 %, as reported. Compared to 2019, the last year before pandemic, there was a decrease of 37.7 % in the overnight stays.

The number of overnight stays started extremely weak in 2021, especially in January, February and March, with declines of up to 72.5 % compared to the previous year. The bookings stabilized from April 2021 and a positive trend showed. Arrayed in the results are also the arrivals from abroad, which fell by 4.0 % and made a share of 15.9 % of the arrivals.

popular travel destinations

The bookings in certain areas were able to recover particularly well. For example, the middle Black Forest was the most popular travel destination with an increase of 11.2 %. In addition, the Swabian Alb rose by 10.0 % and the northern Baden-Württemberg by 5.3 %. Central cities such as Stuttgart showed a slight increase in 1.2 % in the overnight stays, but have to discuss it compared to the 2019 values.

The data not only show that Baden-Württemberg remains an important tourist region, but also that the measures to promote tourism are fruitful. Despite the challenges in recent years, the enthusiasm for the natural landscapes and the cultural offers of the region have been unbroken, which could continue to increase the number of visitors in the future.