Diageo share on the way of improvement: hope in uncertain times

Diageo share on the way of improvement: hope in uncertain times

Lateinamerika, Karibik - The share of the spirits giant Diageo finally shows signs of life! After a bitter case by 45 percent since the record high in December 2021 at 4,110 British Pence, the course was able to increase by 2.5 percent on Thursday. The reason? The weak business figure of competitor Pernod Ricard, who remains optimistic and adheres to his forecasts. Diageo's decline has now fallen on a minus of only 35 percent, a ray of hope compared to the previous months.

However, caution is announced. In Latin America and the Caribbean, sales are falling heavily because consumers increasingly prefer discount brands-a decrease of 21 percent to $ 1.8 billion was recorded. Diageo wants to counteract this by increasingly offering marketing and cheaper alternatives. In contrast, business in Africa is flourishing, where a increase in sales of 12 percent was achieved. The hopes are now resting on a more stable purchasing power that could tempt customers back to premium products. Until then, Dageo is faced with a demanding challenge that also seems to be praised in the share price, such as www.deraktionaer.de reported.