20 years of strong partnership: Radio Saw and 1. FC Magdeburg continue

20 years of strong partnership: Radio Saw and 1. FC Magdeburg continue

The media landscape in Saxony-Anhalt shows how important partnerships can contribute to strengthening the community for years. The continuation of the cooperation between Radio Saw and 1. FC Magdeburg, which is now going into the 2024/25 season, laid an exemplary cornerstone for the connection between reporting and fan experience.

A review of an almost two decades of cooperation

Radio Saw and 1. FC Magdeburg celebrate an almost 20-year partnership that is not only limited to the transfer of sporting events, but also includes numerous formats that were developed especially for fans. This long -term connection has proven to be a valuable part of the association's communication strategy.

innovative formats for fans

With the introduction of new elements, such as the "Radio Saw Fan question", the partners have found paths to bring the fans' voices directly to the team's press conferences. This enables a unique interaction between players, trainers and their supporters. Such formats strengthen the sense of community and contribute to identification with the association.

reinforcement of visibility in the region

Another reason for the continuation of the cooperation is the extensive media accompaniment by Radio Saw. Through regular game announcements and ticket raffles, the broadcaster not only strengthens the binding of the fans to the club, but also the presence of the brand in the region. The direct advertising during home games and the innovative "Playlist of the Match" also offer fans exciting insights into the musical preferences of their players.

positive response from both sides

Michael Mezödi, Managing Director of Radio Saw, emphasizes how important the fan culture is for the club, which acts as an ambassador for Magdeburg and Saxony-Anhalt. Martin Geisthardt, commercial managing director of the 1st FC Magdeburg, also emphasizes the valuable contribution of this partnership to achieve their target groups and to strengthen the club prices.

A look into the future

The continuation of this cooperation and the development of new programs illustrate how media and sport are closely connected to tie up an overall package that is of great value for both the listeners and fans of 1. FC Magdeburg. The partnership shows that local media and sports clubs can grow together, which benefits a wider audience and strengthens the sense of community in the region.

- Nag