Christmas delicacies in August: Kaufland customer causes discussion

Christmas delicacies in August: Kaufland customer causes discussion

A current discussion unfolds the premature availability of Christmas delicacies in German supermarkets, which ensures that many customers are amazed and resented. This year, too, a customer of Kaufland in Magdeburg surprised with an experience that she shared with others via Facebook. On August 24th she posted a picture on which Christmas items can be seen on the shelf. "Discovered at Kaufland yesterday - happy festival," said her comment. The consumer reactions to this sight range from skepticism to amused comments.

The phenomenon that Christmas goods will be offered in August is not new. Summer is in full swing, the temperatures climb over 30 degrees, and yet customers in the supermarket are already encountering gingerbread, tunnels and other Christmas delicacies. The posts of Facebook users confirmed that many people have already sighted such articles in other shops such as Norma or Aldi. "They are already there for 14 days," writes a user. Another wonders whether she was really in the right film when she saw the Christmas products.

reactions to the premature Christmas mood

The users' reactions to the Kaufland posting are mixed. Some cannot understand why Christmas articles can be found so early in the year. "They are no longer very clean, really," comments an angry user. Other voices are also criticized, such as the statement: "They are crazy". On the other hand, there are also more relaxed views, as that of the user who notes: "It is the last weekend in August. Just in time for Christmas."

In order to understand the supply, however, it must be seen that there is also a demand. While some feel the sight as if he is inappropriate, others already show interest in the products. "Bought today," writes one user, while another is happy about the premature delicacies: "And the stoll also tastes 32 degrees". These different reactions illustrate that Christmas articles can find their interested parties even during the hot summer.

Planning behind these early offers in retail is remarkable. A user on Reddit who allegedly worked for a large retailer reported that the first delivery of Christmas goods was usually pre -ordered in May. In mid -August, the articles came to the shelves. The camps are often overloaded with Christmas articles that appear to be quite absurd for many customers in summer. "36 pallets only with Christmas," he recalled, which ultimately leads to a rather strange exchange on the shelves.

an annual ritual in the discussion

The discussion about the increasing advance of Christmas articles is apparently an annual ritual that takes place far beyond the Magdeburg region. An EDEKA branch even pointed out the problem with a humorous sign last year: "No, it doesn't get any year before". Such bizarre moments are part of German retail and cause a wide variety of emotions to consumers, be it a lack of understanding, cheerfulness or enthusiastic anticipation for the coming festival.

In a time when summer is still in full swing, it remains to be seen whether the trend towards early Christmas availability remains. Due to the large number of reactions and the recognizable demand, supermarkets will probably not move away from their current course. While some buyers bring the Christmas delicacies a welcome piece of nostalgia, others signal that they want to wait for Christmas until the actual season.