Christmas delicacies in August: Magdeburg customers react violently

Christmas delicacies in August: Magdeburg customers react violently

In the past few weeks, a picture that a Kaufland customer shared in a Magdeburg group on Facebook has caused excitement. The photo shows Christmas articles that are already available in the supermarket in August and has launched a lively discussion. While for many the sight of gingerbread and mulled wine in midsummer is simply incomprehensible, others wonder whether there is also a certain logic behind this time presser.

Magdeburg experiences summer and the temperatures are often above 30 degrees. Nevertheless, the Christmas range is emblazoned on the shelf. This phenomenon is not new - similar symptoms appeared on the Internet in previous years when the first festive products conquered the shelves. The customer's post, in which she shares her surprise about the Christmas articles, sparked the debate again: "Discovered yesterday at Kaufland - happy festival" is her comment on the photo. A joke that brings some on the palm.

reactions to the early offer

The reactions to the Christmas delicacies in August are mixed. While some users express their resentment about the early appearance of Christmas products - "they are crazy" and "they are no longer very clean, really," states one user - there are also voices that remain calm. "It's the last weekend in August. Just like the bricklayers" or "Well and ... you don't have to buy", other users announce in the comments.

However, the supply seems to serve a demand. Another user reports: "Already bought today". In fact, it seems to be the case that despite the critical voices, some people are enchanted by the festive delicacies. "It's not bad, I could eat some of it all year round," says another buyer.

The anecdote of a Reddit user with experience in retail is also interesting, which reports: "When I was still working on REWE, we already pre-ordered the first car in May." He calls the laying of summer products in favor of Christmas articles and smiles at the idea of enjoying mulled wine and domino stones at 32 degrees.

The discussion about the ubiquitous Christmas articles in August is not only a local peculiarity, but also reflects a wider phenomenon of consumer culture. More and more supermarkets seem to pursue this trend in order to generate sales at an early stage. For example, a humorous sign was attached to an Edeka branch, which says: "No, it won't be getting every year", which emphasizes the amusing absurdity of the situation.

The debate about the timely start of the Christmas season will continue in 2024. On the supermarket shelves that enable a journey through time to the festive season, there is a slightly mocking picture of the consumer society that brings Christmas articles onto the market long before the first Advent. Regardless of whether consumers are outraged or the first bite of Christmas pastries, the shelves become empty, the shelves are becoming empty, while the anticipation of the coming season is growing. Christmas articles in August - a well -known phenomenon that will probably still cause many discussions.