ECDC Memmingen: Despite the unfaithfulness, sponsors show great support

ECDC Memmingen: Despite the unfaithfulness, sponsors show great support

The latest developments related to the ECDC Memmingen ice hockey club have ensured conversation. A serious suspicion of infidelity against a former official has overthrown the association of the association and raises questions about the integrity of the association.

The investigation focuses on an amount in the six-figure area, which a 55-year ex-board is said to have supposedly misappropriated. In this tense situation, the reactions of the sponsors are of crucial importance, since they often provide a large part of financial support for the club. While the allegations could shake the image of the ice hockey association, it turns out that the sponsors are still strongly at hand.

stood the sponsors

On Thursday, a sponsorship evening took place in the Shelter am Allgäu Airport, and surprisingly, the atmosphere remained optimistic there. Around 130 sponsors came to laughing, eating and showing their cohesion together, despite the turbulent circumstances. Marco Zettler, from JB Sportmanagement, which is responsible for marketing the Memmingen Indians, commented on: "After the allegations became known, many sponsors called us and wanted to know what's going on." These reactions make it clear that the sponsors, even if they were initially shocked, are not ready to give up the club in this critical phase.

Not a single of the sponsors present has withdrawn his support since the allegations, which is positive for the future of the association. The confidence in the actors who are currently steering the club's fortunes seems to be intact. Although confidence in the integrity of the club's own management may have faltered, the support of these financial partners remains strong.

The allegations against the ex-official make a high level of responsibility that bears the management of the club in relation to transparency and ethical behavior. In times like this it becomes clear how important a loyal partnership is between the club and its sponsors. It could be crucial for those responsible to regain trust and to work on reputation recovery to secure future support.