Of course Isar: Poster campaign promotes environmental awareness in Munich

Of course Isar: Poster campaign promotes environmental awareness in Munich

The importance of the Isar: a call for responsibility

The Isar, a unique natural jewel of the state capital of Munich, is the focus of a new awareness campaign. This was launched in cooperation with the Hellabrunn zoo and is intended to raise awareness of a respectful way of dealing with the river and the animal world living there. Under the motto "What you love, you protect", posters along the Isar will be presented by the end of August, which not only emphasize the beauty of this natural resource, but also emphasize the responsibility of the individual.

growing use and their effects

The use of the Isar as a resort has increased significantly in recent years. Construction officer Dr.-Ing. Jeanne-Marie Ehbauer emphasizes that the increasing intensity of use on the bank areas requires an urgent reaction. "It is also up to everyone how clean and healthy the Isar is and remains," says Ehbauer. The campaign expresses an urgent call to consideration, especially in heavily frequented areas such as the flaucher, where the concerns of nature and the animal residents of the Munich zoo have to be particularly observed.

consideration as a key to protecting nature

The campaign shows how important it is to consider nature. Posters with zoo employees and their animal protégés illustrate concrete behaviors that can contribute to the protection of the river and its surroundings. According to Dr. H.C. Rasem Baban, board member and director of the Munich Tierpark Hellabrunn, are noise, smoke and garbage for the flora and fauna along the Isar. "We are happy about all Isar fans who are considerate and environmentally conscious in their free time," continued Baban.

interactive tools to support those seeking relaxation

To offer more information, a QR code is shown on the posters, which leads to the "Isar app". This interactive application not only provides information about bathing and grill zones, but also about important rules, location of toilets and garbage containers as well as other interesting places along the river. These digital aids are intended to help make the information more accessible and to promote environmentally conscious behavior.

a common goal: a clean Isar for everyone

The ISAR to focus on the ISAR as a wild river worth protecting is not only a task for the city, but also requires the joint efforts of all Munich women. The initiative of the city administration and Tierpark Hellabrunn shows that responsibility and consideration can go hand in hand. If this awareness is anchored in the community, it not only contributes to the preservation of the river, but also to promote sustainable cooperation.

- Nag