New mass jugs at the Oktoberfest 2024: Pour beer better!

New mass jugs at the Oktoberfest 2024: Pour beer better!

Munich, the city of the Oktoberfest, offers an innovative upgrade for the popular mass jugs this season. These small changes could have a major impact on the beer experience. For a long time, Georg Baudrexl, sales director gastronomy of the Paulaner Brauerei Group, reported for a long time about how to optimize beer. This year, new, slightly higher jugs are used at the Oktoberfest, which are intended to give the beer better. The preview of this innovation took place in the picturesque Seehaus in the English garden, where the master brewers came together to present the Oktoberfest beer.

The new jug, which is about half a centimeter higher than the previous model, ensures that when pouring the liter of beer and the foam, there is enough space. At first glance, it may not be recognizable, but this small change could significantly improve the drinking experience. "We have long considered how we can solve the problem with the Unterschank," said Baudrexl. This adaptation shows how traditional craft can merge with modern requirements and addresses the love of Munich to beer.

The introduction of new forms

The data prove that the innovations go beyond appearance this year. The new mass jug is not only used at Hacker-Pschorr, but in all large and small tents-and that gradually. Andreas Maisberger, Managing Director of the Munich Breweries Association, expressed the hope that a nationwide introduction of the new jugs will take place in the coming years. This development could turn out to be an important step for the Munich breweries, which are merging through the joint use of the new jug.

The design of the new mugs is decorated by the club logo, the Munich Kindl with a beer mug. This could further strengthen the pride and tradition of the city and represent a beautiful souvenir for visitors. It shows how craftsmanship can not only delight the palate, but also the eye.

logistical considerations for the hosts

For the hosts of the Oktoberfest, the introduction of the new jugs results in considerable logistical effort. Thomas Roiderer, host of Hacker-Pschorr, described this vividly: he expects to obtain over 30 pallets with 470 new jugs each for his marquee-this results in at least 11,280 new jugs. Such figures illustrate how enormously large events such as the Oktoberfest influence the production and distribution of beer mugs. These steps are necessary to ensure that both the quality and the quantity of the beer are guaranteed for the guests.

The master brewers not only use this opportunity to improve the pork technology, but also to offer the guests an outstanding taste experience. The Hacker-Pschorr-Bier is already described as "pronounced malt aromatic" with a original wort of 13.8 percent and 6 percent alcohol content. In contrast, the Paulaner-Wiesnbier, which presents a somewhat brighter golden yellow with an alcohol content of 5.9 percent and an inner wort of 13.7 percent.

The introduction of the new mugs shows that tradition and innovation can go hand in hand. Even if there is a lot to stay for the guests at the Oktoberfest, there are fresh approaches that make this centuries -old tradition appear in new light. The decision to change the jugs is not only a technical adaptation, but also a sign that the Munich breweries are willing to develop and protect their manual heritage.