Neubrandenburg's city center shines in new splendor: marketing offensive started

Neubrandenburg's city center shines in new splendor: marketing offensive started

Neubrandenburg relies on an exciting marketing campaign to increase the attractiveness of his city center. Pedple chains have been shining since April, creatively designed shop windows and striking posters in the cityscape and on social networks. This initiative is intended to highlight the strengths of the city center and attract more people.

The campaign is presented at an information stand during the four-goal festival where interested parties can find out more about the new offers and attractions in Neubrandenburg. Mayor Silvio Witt (non -party) emphasizes that the city administration always receives positive feedback from visitors who are surprised by the city center. "We want to give our city center a concise face and encourage people to spend a good time here," explains Witt.

Federal Center for Innovative Concepts

An essential component of the campaign is the support from the federal program "Futureable inner cities and centers" (ZIZ). Neubrandenburg receives around 992,000 euros of the 250 million euros provided for the period from 2022 to 2025. This sum consists of 75 percent funding and 25 percent of the city's own funds. The funds should be used to regain the purchasing power that has decreased sharply in Corona pandemic.

The program is particularly important because many cities face enormous challenges due to the changes in retail. Neubrandenburg uses the funding to develop new strategies and concepts so that the city center is revived as a commercial and experience location.

Investments in a living inner city

Plans to use the funds obtained not only for the marketing campaign, but also to improve the infrastructure. For example, new city furniture, shade donor and more green areas are planned. These measures are intended to increase both the quality of stay and the frequency of visitors, which is of great importance for the economic revival of the city center.

Another goal of the city is to set up a city office as a meeting point in order to be available to residents and visitors as a contact point. In addition, the possibility is offered to hire more personnel staff to reduce vacancies and make the city center more attractive. By autumn, the campaign should be visible both locally and nationally to address a wider audience.

This initiative is not only a sign of cultural change, but also a look into the future, in which inner cities can again play a central role in the life of people. The commitment of the city of Neubrandenburg is an important example of how municipalities actively react to the challenges of modern times and want to revitalize their city center sustainably.

The city center of Neubrandenburg is not isolated; Rather, it reflects a broader development that is taking place in many German cities. The structural change in retail, which was additionally accelerated by the Covid 19 pandemic, has given many inner cities with serious challenges. Retailers are fighting with a decline in customer frequency, while online trading is booming. These trends make it necessary to redesign and reposition the city centers to regain their attractiveness.

The efforts to revive the city center are therefore not only local initiatives, but part of a national strategy. With programs such as "sustainable inner cities and centers", the federal government tries to promote economic vitality in urban spaces and to actively shape the structural change.

Meaning of downtown marketing

Marketing for inner cities plays a crucial role in visitor and customer loyalty. Studies show that the design of city marketing campaigns not only increases visibility and attractiveness, but also contributes to promoting a feeling of community. When cities create appealing experiences, you can not only attract tourists: on the inside, but also motivate the local population to get to the city center more often.

A central aspect is the adventure offer. Events, markets and cultural activities attract visitors: inside and offer a reason for longer stays. The transfer of marketing measures to digital channels also extends the range and effectively addresses younger target groups.

Success measurement and perspectives

In order to measure the effects of the realignment of the city center, specific key figures are required. The city of Neubrandenburg plans to record the frequency of visitors and the average length of stay. This data will be important indicators for the success of the campaign and the implemented measures. Another important aspect will be the feedback from residents: inside and dealers: be inside to continuously adapt and further develop the initiatives.

In the long term, the city could take a model function for similar projects in other cities. With the right approach, Neubrandenburg has the opportunity not only to revitalize its own city center, but also to gain insights that could benefit other cities in Germany.