Historical car dealership La Porte in Neuwied: bankruptcy after 100 years!

Historical car dealership La Porte in Neuwied: bankruptcy after 100 years!

shock in Neuwied! A story of a century breaks: The traditional La Porte car dealership is bankrupt! Founded in 1924, the company celebrated a proud 100 years with Fiat, but now all the years of glorious service and loyal customers find an abrupt end.

The numbers speak a clear language: On September 9, 2024, the bankruptcy proceedings were opened at the Neuwied district court. Existence fears spreads because 16 employees have to clear their beloved jobs. A bitter farewell to the team that has shaped the car dealership for years. "There is no longer hope of continued existence," explains insolvency administrator Alexander Jüchser with regretful tone.

The end of an era

Newness strikes like a flash! La Porte was more than just a car dealership. It was a symbol for local connection, quality and trust. But despite the decades of success, the company cannot withstand the economic storms. An institution in the region threatens to disappear in the sinking - and that should have been celebrated in an anniversary year!

The immediate consequences are alarming- job losses and the end of the training and training positions that La Porte has offered over the years. How will the city of Neuwied react to this painful loss? It remains to be seen how the shock waves of this bankruptcy will influence the region.

an inglorious end

The decision on the processing was not easy, but Jüchser draws a clear conclusion: "The dealership is handled." Similar to the memories of the loyal customers, the name La Porte will only linger as shadows in the streets of Neuwied.

The loss of La Porte is not only the loss of a company, but also the end of an era in the region's automotive sales. Numerous customers will miss their connection to this special car dealership, which was part of their lives for generations.

can only be hoped that this farewell is not the last chapter for other operators in the region. Neuwied is facing a fresh start - but who can fill out the big footsteps of La Porte?