Nuremberg remains Fairtrade city: New projects for a fair future

Nuremberg remains Fairtrade city: New projects for a fair future

Nuremberg is once again a pioneer in the promotion of fair trade and has received the title "Fairtrade city" for another two years. This marks a proud review of 14 years in which the city has continuously demonstrated its commitment to fairness and sustainability in various areas of life.

meaning of fair trade for the community

Fair trade not only symbolizes economic justice, but also social responsibility. In Nuremberg, the decision to offer fair products in gastronomy and retail was supported by the local government. These measures promote the sensitization of the population for the topics of sustainability and ethics in consumer behavior.

joint efforts for the award

to keep the title "Fairtrade city", Nuremberg fulfills five essential criteria. These were anchored in areas such as council resolution, control group and civil society. Britta Walthelm, the consultant for the environment and health, emphasizes the decisive role of the Fairtrade control group, which is constantly working to establish and promote Fairtrade initiatives in the city.

new initiatives and future prospects

The city has launched numerous projects since 2022 to further increase awareness of fair trade. The StreetSoccer Cup not only distributed fair footballs, but also sustainably produced gymbags and jerseys. The project “Fairleben - The New Normal” follows a holistic approach that makes fair trade from birth to school to work.

education and information initiatives

Another important element are the educational offers provided by the control group. For example, a fair purchasing guide was developed who enables citizens to search for fair products in the city. This is supplemented by the digital availability of the guide on the urban website.

practical experience and learning opportunities

The introduction of a digital action bound offers Nurembergers an interactive way to deal even more with fair trade. This digital scavenger hunt through the city center creates an exciting learning environment thanks to playful elements, in which the participants can learn more about fair products and their importance for the sustainability goals of the UN.

a network for fairness

Due to the many promotions and offers in Nuremberg, it becomes clear that the city is part of a larger movement. As one of 86 Fairtrade municipalities within the fair metropolitan region of Nuremberg, the city pursues the goal of creating and anchoring awareness of fair trade practices. These include the six certified Fairtrade Schools and the Fair University in Erlangen-Nuremberg, which all contribute to the distribution of Fairtrade values.

The recovery of the title as a Fairtrade city is also a sign of the growing network and the influence of fair trade in Germany, where the number of Fairtrade cities is now over 885. Nuremberg's commitment therefore not only stands for local initiatives, but also for awareness that extends beyond the city limits.

- Nag